[Hiring] Chief Marketing Officer @Beachside VR

Role Description

We are looking for a proven Chief Marketing Officer to architect and lead our entire marketing engine from the ground up. This is a builder role with a clear mandate to design, implement, and scale a best-in-class marketing function. You will be responsible for creating, executing, and scaling a multi-channel marketing machine that drives:

• Direct bookings
• Qualified homeowner leads
• Brand expansion across multiple markets

Just as important as your technical expertise is your ability to build, lead, and develop a high-performing team. This role requires someone who can set the vision, create structure, and elevate the people around them.

We are also looking for someone who is a true self-starter and aligns deeply with how we operate. Our culture is built around three core values:

• Solutions Oriented – you solve problems, not point them out
• Move Fast – you operate with urgency and bias toward action
• No Ego – you collaborate, take feedback, and prioritize the team over individual credit

You will own strategy, team development, and performance.

What You'll Own

• Cohesive Brand Strategy (Across All Brands)
  • Develop and implement a unified brand strategy across multiple brands and markets
  • Ensure consistent positioning, messaging, and visual identity while preserving local brand strengths
  • Elevate Stay'd into a recognizable and trusted umbrella brand
• Growth & Revenue Strategy
  • Build and execute a full-funnel marketing strategy focused on direct booking growth and owner acquisition
  • Develop scalable systems that drive predictable lead flow across all brands within Stay'd
  • Establish CAC, LTV, and ROI benchmarks across channels and continuously optimize
• Paid Media (PPC + Meta)
  • Oversee and optimize Google PPC, Meta ads, and retargeting strategies
  • Scale campaigns profitably with a strong focus on conversion, not just traffic
  • Lead internal and/or external media buying resources
• Funnel & Conversion Optimization
  • Build high-converting landing pages, funnels, and lead capture systems
  • Optimize the full customer journey—from click to booking / signed owner
  • Implement A/B testing frameworks to improve conversion rates
• Direct Booking Engine
  • Lead initiatives to reduce OTA reliance and increase direct booking share
  • Improve website UX, booking flow, and conversion strategy
  • Implement CRM, email, and remarketing strategies to maximize repeat bookings
• Lead Generation (Homeowners)
  • Build and scale systems for owner lead generation
  • Execute targeted campaigns across digital, outbound, and offline channels
  • Develop messaging that converts homeowners at a high rate
• Email, CRM & Lifecycle Marketing
  • Build and optimize email marketing, automations, and nurture sequences
  • Implement segmentation strategies for both guests and homeowners
  • Increase lifetime value through retention and re-engagement
• SEO & Organic Growth
  • Develop and execute a long-term SEO strategy
  • Build content, backlink, and local SEO systems to drive organic traffic
  • Position Stay'd and its brands as category leaders
• Offline & Mailers
  • Oversee direct mail campaigns and local marketing initiatives
  • Integrate offline channels into broader funnel strategy
  • Track attribution and performance across campaigns
• Team Building & Leadership
  • Build and lead a high-performing marketing organization across:
  • Paid Media
  • Content / SEO
  • Email / CRM
  • Creative
  • Hire, mentor, and develop top talent
  • Establish KPIs, reporting structures, and accountability
  • Create a culture of ownership, speed, and continuous improvement

Qualifications

• 7–10+ years of marketing experience, with senior leadership experience
• Proven track record of scaling paid media (PPC + Meta) profitably
• Building and optimizing funnels and conversion systems
• Driving direct bookings in hospitality, travel, or similar industries
• Generating qualified inbound leads (real estate / homeowner acquisition is a plus)
• Strong experience building and leading teams—this is critical for success in this role
• A true self-starter who takes ownership and drives initiatives forward without hand-holding
• Someone who embodies our core values: Solutions Oriented, Move Fast, No Ego
• Strategic thinker who can also execute when needed
• Deep understanding of performance marketing, attribution, and growth metrics
• Experience in vacation rentals, hospitality, real estate, or marketplaces is a strong plus

Compensation

• $100,000 – $145,000 OTE
• Performance-based incentives tied to growth metrics (direct bookings, lead volume, CAC targets, etc.)

Benefits

• Opportunity to build and lead the marketing function at a high-growth company
• Direct impact on revenue, brand, and expansion strategy
• Work across multiple brands and markets at scale
• High-autonomy role with real ownership
• Be part of building a dominant hospitality platform

How to Apply

If you've built and scaled marketing systems that drive real revenue—not just impressions—we want to hear from you. Please include:

• Examples of campaigns you've scaled
• Metrics you've driven (ROAS, CAC, conversion rates, etc.)
• Experience building teams and marketing infrastructure