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Marketing
Chief Marketing Officer
@Superduper
[Hiring] Chief Marketing Officer @Superduper
Feb 23, 2025 - Superduper is hiring a remote Chief Marketing Officer. 💸 Salary: unspecified. 📍Location: USA.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
As the Chief Marketing Officer (CMO), you will lead our marketing vision and strategy, driving the growth and global presence of our innovative consumer-focused DeFi product.
- Develop and implement a comprehensive zero-to-one, B2C-focused marketing strategy that aligns with our business objectives and DeFi product roadmap, emphasising growth in retail trading communities.
- Lead user acquisition and engagement efforts through data-driven campaigns and token marketing strategies, focusing on trader-friendly content and initiatives.
- Establish and strengthen our brand identity across multiple channels, with a particular focus on the trading community.
- Develop a robust content marketing strategy that blends education with excitement—creating webinars, blogs, and video content that attracts users and fosters deep engagement.
- Manage key opinion leaders (KOLs) and influencers, and form partnerships that elevate the brand's visibility in the trading and broader crypto space.
Key Responsibilities
- Develop and execute a marketing strategy tailored to B2C user growth in the DeFi and crypto trading space, particularly focusing on token marketing and trading-focused campaigns.
- Craft and maintain a consistent, compelling brand identity that resonates with crypto traders and retail users. Lead marketing campaigns that generate excitement, especially around token launches, trading opportunities, and new product features.
- Identify and target specific user segments, particularly retail traders, crypto enthusiasts, and influencers. Build vibrant, engaged communities that drive both user acquisition and retention.
- Cultivate partnerships with influential KOLs, exchanges, and trading platforms, and form strategic alliances that enhance visibility and drive growth. Manage relationships with key influencers to ensure consistent brand advocacy.
- Develop and lead promotional campaigns around our native token, creating excitement for token launches, airdrops, staking programs, and other token-related activities. Leverage these strategies to drive user engagement and participation.
- Create and execute a content strategy that is both accessible and exciting for retail traders. Deliver engaging and educational content in multiple formats—blogs, webinars, videos—that simplifies complex DeFi concepts while fostering enthusiasm.
- Prepare and manage crisis communication plans in the event of security incidents or token-related issues. Manage our reputation across trading communities and ensure a proactive approach to maintaining trust.
- Use analytics tools to track user behaviour, campaign effectiveness, and conversion rates. Optimise marketing efforts based on data insights to increase user retention and lifetime value.
- Stay updated on the latest market trends, particularly within crypto trading and token ecosystems. Adapt marketing strategies to reflect these trends and ensure we remain competitive and innovative.
Qualifications
- 10+ years in marketing, with at least 5 years in the crypto or blockchain space.
- Experience in marketing for crypto exchanges, trading platforms, or consumer-facing crypto products is highly preferred.
- A deep understanding of crypto trading dynamics, token economics, and the user behaviours of retail traders.
- Proven experience in executing token launches, staking promotions, and related token marketing campaigns.
- Extensive experience working with crypto influencers, KOLs, and trading community leaders on platforms such as X, YouTube, Telegram, and Discord.
- Expertise in creating high-quality, engaging content that appeals to both retail traders and broader crypto audiences.
- Experience building strategic partnerships within the trading or DeFi space, particularly with influencers, exchanges, and trading communities.
- Proficiency in using analytics tools to measure campaign performance and optimise for growth.
- Experience in handling communication during crises, particularly around token performance, exchange issues, or market fluctuations.
- Prior experience in a start-up environment (creating a zero-to-one marketing strategy) and a strong understanding of its unique challenges and approaches are essential.
Desirable Skills
- Ability to translate complex DeFi and trading concepts into clear, engaging messaging that excites retail users.
- Experience developing marketing strategies that create “hype” around token launches and trading opportunities.
- Strong connections within the crypto trading community, with an understanding of influencer dynamics.
- Creative thinker, with experience executing high-growth marketing strategies in competitive, fast-moving environments.
- Strong leadership skills, capable of managing high-performing marketing teams focused on B2C growth.
Ideal Candidate Profile
You are a visionary marketer with a deep passion for crypto trading and blockchain technology. You thrive in fast-paced, high-pressure environments and have a proven track record of leading zero-to-one growth in B2C marketing, especially in the crypto exchange or trading platform space. You understand what excites retail traders and know how to craft campaigns that resonate. You have experience with token marketing, KOL management, and building buzzworthy content strategies. Most importantly, you believe in the transformative potential of DeFi and are excited to lead the charge in shaping its future.
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
unspecified
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Feb 23, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
