Role Description
Your day is anchored in active work with your marketing and communications team. You may start by reviewing campaign performance or checking progress on current initiatives, then move quickly into team conversations to align on messaging, timelines, and next steps. You are regularly reviewing content, providing direction, and helping the team make decisions that keep projects moving efficiently.
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Ensuring execution stays aligned with strategy.
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Involved in campaign planning, reviewing drafts of communications.
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Working through how different efforts connect across email, social media, events, and member outreach.
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Helping the team balance competing priorities, especially during high-demand periods.
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Working closely with the Membership and Volunteer Engagement team to support recruitment, retention, and overall engagement.
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Developing a strong understanding of the member journey and value proposition.
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Ensuring messaging speaks to members in a relevant way.
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Driving attendance during event-heavy seasons and refining promotional strategies.
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Maintaining steady attention on membership engagement for long-term growth.
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Maintaining regular communication with the CEO and executive leadership team.
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Ensuring alignment on priorities, messaging, and organizational direction.
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Sharing performance insights and providing recommendations.
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Making decisions that connect brand and organizational outcomes.
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Reviewing insights, guiding prioritization, and focusing on impactful efforts.
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Continuously adjusting based on data and organizational needs.
Qualifications
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Bachelor’s or advanced degree in marketing, communications, business, or related field.
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Twelve to fifteen years of progressive leadership experience in marketing communications and membership growth (preferably in an association, nonprofit, or global organization).
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Demonstrated success leading direct response marketing programs across digital, email, social, print, paid media, and integrated campaigns with proven ROI.
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Exceptional storytelling, PR, and executive communication skills with experience navigating complex or sensitive issues.
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Strong capability in digital strategy, analytics, CRM/AMS systems, and data-driven marketing methodologies.
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Collaborative leadership style with a deep understanding of membership models, value communication, and community engagement.
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Proven experience building, refining, and mentoring high-performing teams.
Company Description
Sigma Theta Tau International Honor Society of Nursing (also known as Sigma Nursing or Sigma) is a global nursing organization with more than 100 years of impact. We support both the nurses we serve and the team members who make our work possible. We’re a community-oriented group of approximately 60 employees based in Indianapolis, Indiana, working in a remote-friendly environment.
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A culture that values accountability, growth, and purpose.
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Strong health and retirement benefits.
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Support for professional development.
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Encouragement of open communication and collaboration across teams.
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Commitment to diversity and inclusion as essential to our success.
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Proud to be an Equal Opportunity Employer.
Ready to Join Us?
Apply today and help drive Sigma’s mission forward—building a stronger, more connected global nursing community.