[Hiring] Cereal Influencer & Content Manager @General Mills

Role Description

The Cereal Influencer & Content (I&C) Manager will be responsible for leading the cereal I+C team while building detailed planning and execution of influencer marketing, owned social media and content development initiatives for their assigned brands – granola, Chex, Wheaties. This role brings a social-first approach to brand campaigns, ensuring creator partnerships deliver cultural relevancy, consumer connection, meaningful scale and measurable impact. This role oversees day-to-day influencer relationships, execution plans, QA, and continuous optimization across creator activations. In this role you will collaborate closely with peers in Brand Management, Incentives, Content production, Media, and Retail Media to align influencer execution with broader brand goals. The Cereal Influencer & Content (I&C) Manager will partner with the Business Unit Director (BUD) leadership team as needed and will coordinate with external partners to drive seamless campaign delivery against defined brand objectives and social first standards.

Qualifications

• Bachelor's Degree in marketing or a related field
• At least 5 years in influencer/creator or social media marketing, preferably within CPG, consumer-brand settings, or at an agency
• At least 3 years of experience in content creation management
• Hands-on experience executing creator campaigns end-to-end (briefing, contracting, QA, reporting)
• Strong knowledge of social platforms (TikTok, Instagram, YouTube) and creator ecosystem dynamics
• Comfort working cross-functionally in multidisciplinary teams
• Strong communication and storytelling skills
• Experience in fast-paced environments, managing multiple projects
• Ability to influence and build relationships across multiple key stakeholders, across several functions and levels
• Creative thinking and problem solving
• Consumer empathy, analytical & research skills
• Record of strong coaching & mentoring skills, and interest in developing others

Requirements

• 5+ years in influencer/creator or social media marketing, preferably within CPG, consumer-brand settings or at an agency
• 3+ years of experience in content creation management
• Previous people management experience
• Experience navigating complex organizations
• Proven ability to manage agency/creator relationships and negotiate deliverables to brand standards
• Experience building and optimizing influencer activation playbooks or workflows

Benefits

• Competitive Total Rewards package focusing on overall well-being
• Foundation of health benefits
• Retirement and financial wellbeing
• Time off programs
• Wellbeing support and perks
• Eligibility to participate in an annual incentive program

Company Description

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.