[Hiring] Campaign Marketing Manager @Sedex

Role Description

The Campaign Marketing Manager owns the end-to-end planning, design, and execution of integrated B2B marketing campaigns. This role serves as the central orchestrator who aligns reputation, demand, engagement, and enablement activities under a unified campaign planning framework to avoid misaligned tactics. The Campaign Manager must have strong organizational knowledge, the ability to collaborate across teams, and skills to communicate effectively up and down the organization.

Key Responsibilities

• Design and implement integrated campaign architecture: identify target audiences, group them by distinct needs, and define campaign themes with pervasive messaging aligned to corporate positioning.
• Orchestrate cross-functional execution across portfolio marketing, content operations, marketing ops, demand generation, and sales enablement teams.
• Develop insight-driven content strategies that leverage audience insights and align to the campaign implementation process across the full buyer journey and customer lifecycle.
• Address the entire customer lifecycle: campaigns must span reputation, demand, engagement, and enablement program families, not just top-of-funnel lead generation.
• Dynamically adjust programs based on buying signals and engagement data, focusing on buying groups rather than individual leads.
• Measure and report campaign performance using data-driven KPIs that connect marketing activity to business outcomes, balancing short- and long-term metrics.
• Ensure messaging focuses on customer outcomes, not products and features, using data to tailor content for personalized experiences.
• Collaborate with sales and product teams to jointly prioritize market segments based on propensity to buy and align go-to-market strategies.

Qualifications

• 5+ years of experience in B2B campaign management or demand generation.
• Bachelors Degree in Marketing, Business or related field.
• Deep understanding of B2B buyer journeys and the interactions of marketing and sales enablement.
• Proven ability to orchestrate execution across multiple teams and manage stakeholder communication.
• Experience with campaign ROI measurement, pipeline attribution, and KPI development.
• Campaign planning and design: ability to build audience-centric, integrated campaign frameworks that minimize complexity across segments.
• Cross-functional collaboration: operational alignment between marketing, sales, and product around processes, strategies, technology, and data.
• Data and analytics proficiency: interpreting buying signals, lead scoring, campaign reporting, and triggering next-best-action based on behaviors.
• Marketing automation and MarTech: proficiency with CRM, marketing automation platforms, and campaign management tools.
• Content strategy: understanding of content types and how they drive different outcomes at each stage of the buyer journey.
• AI and digital fluency: proficiency with AI tools for content creation, optimization, and adapting to the evolving digital landscape.

Benefits

• Respect Each Other: We believe that a foundation of mutual respect is essential to creating a positive and inclusive environment.
• Customer-Driven: We are passionate about delivering exceptional value to our customers.
• Thinking Creatively: Innovation is at the heart of our work.
• Take Ownership: We empower our team members to take responsibility for their actions and outcomes.
• Deliver Results: We are results-oriented and committed to delivering tangible, impactful outcomes for our customers, our business, and society at large.