[Hiring] Campaign Marketing Executive @The Branding People Sdn Bhd

Role Description

We're The Branding People, a Malaysia-based digital marketing agency serving brands across Southeast Asia. Our partners are scaling fast, and performance-driven growth is more important than ever. If you're a Media Buyer who can turn data, insights, and creative strategy into high-impact campaigns that capture attention and drive measurable results — you'll fit right in.

• Plan, execute, and optimize performance marketing campaigns across digital platforms, focused on lead generation and sales.
• Conduct market and competitor research to identify trends, opportunities, and insights that inform campaign strategies.
• Strategize campaign concepts, targeting, and messaging to maximize ROI and achieve business objectives.
• Monitor and analyze campaign performance (CPA, ROI, key metrics), making data-driven recommendations for continuous improvement.
• Write high-converting ad copy, including captions, subtitles, and creatives aligned with campaign goals.
• Proactively communicate ideas, updates, and results with the team to ensure alignment and smooth execution.
• Manage campaign workflows, including delegating tasks to VAs and ensuring timely delivery.
• Leverage AI tools to support copywriting, ideation, and creative production.
• Collaborate closely with internal stakeholders to ensure campaigns align with broader business objectives.

Qualifications

• 2–3 years of experience in performance marketing, media buying, or digital campaign management.
• Strong understanding of campaign planning, execution, and optimization (CPA, ROI, performance tracking).
• Proven ability in copywriting for ads and marketing campaigns.
• Analytical mindset with experience in market research and competitor analysis.
• Fluent in both Mandarin and English, with strong communication skills for stakeholders collaboration and reporting.
• Strong ownership mindset, critical thinking ability, and adaptability in a fast-paced agency environment.
• Flexibility to put in extra hours when necessary to meet campaign deadlines or urgent optimization needs.
• A genuine passion for driving business growth and creating measurable impact through well-executed advertising strategies.

Benefits

• Freedom to Work from Anywhere - Remote flexibility that empowers deep work and creative flow.
• Upskilling That Actually Changes You - Workshops, coaching, and exposure to brands across SEA with real learning and real growth.
• Lucrative Pay That Reflects Value - Competitive salary packages designed to reward excellence, not just attendance.
• Health & Wellness Support - Benefits that keep your mind sharp and your energy sustainable.
• People Who Want You to Win - A driven team that collaborates, questions, builds — and celebrates progress.
• Plus More — Because We're Still Growing - We refine, improve, and innovate constantly. You grow as we grow.