[Hiring] Campaign Manager @Kobie Marketing

Role Description

As a Campaign Manager, you own the end-to-end lifecycle of your assigned campaigns — from intake through post-launch. You’re the day-to-day owner accountable for accurate, on-time delivery and clear client communication.

• Gather and document client campaign requirements, questioning and challenging as appropriate to ensure exact requirements are understood before build begins.
• Validate campaign briefs for completeness — confirming audience, content, offer, and timeline requirements are fully defined before work is handed to Development.
• Initiate and lead kick-off meetings with internal teams and external partners, documenting agreed-upon outputs and action items.
• Own the marketing calendar for assigned clients — tracking milestones, flagging risks, and ensuring plans stay current throughout the campaign lifecycle.
• Serve as the primary point of contact for client communications related to campaign status, delivery, and escalations.
• Responsible for day-to-day operational processes including campaign set-up, trafficking, troubleshooting, QA coordination, and campaign optimization.
• Manage, create, and coordinate campaign deployment including subscriber data, audience segmentation, email scheduling, and sending on behalf of Kobie’s loyalty clients.
• Submit and track campaigns in Workfront/Jira; maintain documentation standards across all assigned work.
• Support A/B and multivariate (MVT) test planning by ensuring test structures are defined, documented, and executable.
• Identify process inefficiencies and ways to improve operational workflow.
• Develop robust campaign and process documentation, including client-specific work instructions.
• Escalate risks, blockers, and quality concerns proactively to avoid missed SLAs.

Qualifications

• Bachelor’s degree required.
• 2+ years of experience in a campaign management, account management, or project management role.
• Knowledge of email marketing best practices, specifically Salesforce Marketing Cloud (formerly ExactTarget) required.
• Experience with a new client implementation.
• Strong knowledge of Microsoft Office.
• Ability to organize and prioritize multiple projects and client deadlines with minimal oversight.
• Strong written, verbal communication, and problem-solving skills with an impeccable eye for detail.
• Ability to work directly in a client-facing role.
• Agency experience or corporate in-house agency experience.

Requirements

• Experience in SendGrid, Mailchimp, Alterian, Salesforce, Braze, Iterable, or other ESPs.
• Six Sigma, Lean, or other process framework.
• Experience working in workflow management tools such as Workfront or Jira.
• Knowledge of email template development and journey orchestration fundamentals preferred.
• Knowledge of SQL fundamentals or other database technologies preferred.

Benefits

• Flexible Time Off to recharge when needed.
• Nine Company-Wide Holidays.
• A diverse suite of benefits prioritizing your growth, development, and personal well-being.