[Hiring] Campaign Manager @Adswerve, Inc

Role Description

Adswerve is looking for a Strategic Campaign Manager, Programmatic to join the Performance Media team! The Strategic Campaign Manager, Programmatic is responsible for the end-to-end execution, management, and optimization of programmatic media plans across multiple channels. This role combines tactical hands-on expertise with strategic insight to deliver measurable business outcomes and maximize client ROI.

Responsibilities

• Strategy & Planning:
  • Develop and oversee multi-channel programmatic media strategies including Display, OLV, CTV, DOOH, Audio, and Native.
  • Identify third-party data segments, manage audience lists, and curate publisher lists.
  • Negotiate and implement direct and private marketplace (PMP) deals with media partners.
• Campaign Execution & Optimization:
  • Manage the entire campaign lifecycle, including setup, trafficking, QA, and launch within DSPs such as DV360, Amazon DSP, and The Trade Desk.
  • Monitor campaign pacing, ad verification, brand safety, and viewability daily to ensure flawless execution.
  • Execute continuous optimization through bid adjustments, targeting refinement, and A/B testing.
• Data, Reporting & Insights:
  • Interpret and report on attribution models to illustrate the impact of programmatic tactics on the full funnel.
  • Optimize campaigns through data-driven insights and performance tracking while highlighting key metrics, trends, and actionable recommendations.
  • Leverage Google Analytics, Looker Studio, and Marketing Cloud Intelligence to track, measure, and report on the success of paid media campaigns.
• Client & Team Engagement:
  • Lead regular planning sessions, presenting strategic roadmaps that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance.
  • Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals.
  • Work cross-functionally with AdOps, SEM, and Paid Social teams to ensure integrated media strategies.

Qualifications

• 3+ years of proven experience in programmatic advertising activation and planning.
• Hands-on experience with major DSPs including DV360, Amazon DSP, and the Trade Desk preferred.
• Ability to translate complex digital media metrics into clear, meaningful campaign stories.
• Strong organizational and project management skills with the ability to lead client calls and present data-driven strategies.
• Proficiency in process placing tracking pixels on client websites (directly or using GTM) and building online and offline conversion and attribution models.

Requirements

• This position pays a base salary of $80,000 to $95,000 per year. Wage differential is based on training and experience.

Benefits

• Medical, dental and vision available for employees.
• Paid time off including vacation, sick leave & company holidays.
• Paid volunteer time.
• Flexible working hours.
• Summer Fridays.
• “Work From Home Light” days between Christmas and New Year’s Day.
• 401(k) Plan with 5% company match and no vesting period.
• Employer Paid Parental Leave.
• Health-care Spending Accounts.
• Dependent-care Spending Accounts.
• Employer Paid Basic Life Insurance.
• Voluntary Life Insurance (Employee/Spouse/Child).
• Employer Paid Short & Long Term Disability.
• Employee Assistance Program (EAP).
• Continuing Education Reimbursement.
• Employee Referral Bonus Program.
• Monthly Remote Work Stipend.
• New Hire Office Equipment Reimbursement.