[Hiring] Campaign Manager @Psychiatry UK

Campaign Manager

United Kingdom (Remote)

Reporting to: Head of Marketing and Propositions

Remuneration: Competitive Salary, Depending on Experience plus £1,000 working from home allowance

Contract Type: Permanent/Full time – 40 hours per week

Location: Home-based/various UK meeting locations as required

Closing Date for applications: 18th December 2025

About Us:

Psychiatry UK is the UK’s leading provider of digital psychiatry services, working both privately and with the NHS to support children, teenagers and adults with expert, patient-centred care.

A career with Psychiatry UK allows you to expand your knowledge, enhance your skills, and gain valuable life experience—all while enjoying the flexibility of a remote full-time role. As part of a leading online mental health service, you'll collaborate with innovative, forward-thinking professionals in a dynamic, multidisciplinary team committed to making a real difference.

We are seeking a strategic, empathetic, and results-driven Campaign Manager to design, lead, and deliver integrated marketing campaigns that drive awareness, consideration, interest, and sign-ups for our self-pay, digital mental health services (ADHD, ASD, General Adult, and beyond). This is a role that blends performance-driven marketing expertise with a deep respect for the sensitive nature of our work. You will play a pivotal role in shaping and executing campaigns across multiple priorities—from scaling new private (direct-to-consumer) services, to enabling colleagues to expand go-to-market channels and audiences (B2B), and building awareness, trust, and credibility among key influencer groups, including NHS primary care organisations. This is a chance to help shape our first marketing-led growth strategies. While investment is available, success will require an entrepreneurial spirit, start-up mindset, and a curiosity and drive to discover smart, sensitive, credible, and creative ways to connect with our target audiences. Your approach must embody our brand values and resonate with patients in a genuine, human way. You’ll thrive here if you enjoy hands-on, high-impact work, finding innovative ways to achieve meaningful results in a complex, nuanced, and purpose-led environment.

This is a home-based role (applicants must reside in the UK), though occasional travel may be required for face-to-face meetings at various locations within the UK.

As our Campaign Manager you will:

• Develop and manage multi-channel marketing campaigns that communicate the emotional significance of Psychiatry-UK’s services and support patients in making informed decisions.

• Lead SEO strategy and implementation to improve organic visibility, search rankings, and reach.

• Manage and optimise PPC campaigns across platforms (Google Ads, Meta, LinkedIn), ensuring effective budget allocation and meaningful engagement.

• Design and execute email marketing campaigns to nurture leads, build trust, and enhance patient engagement.

• Oversee social media strategy and content creation, aligning with campaign goals and fostering community engagement.

• Plan, promote, and deliver events (including webinars, conferences, and outreach initiatives) that educate audiences and strengthen trust.

• Select and adapt marketing channels to fit campaign objectives, demonstrating sound judgement and strategic insight.

• Monitor, analyse, and report on campaign performance, ensuring all activities deliver measurable ROI and uphold Psychiatry-UK’s reputation for quality, care, and trust.

• Collaborate closely with clinical, commercial, and communications teams to ensure messaging is accurate, sensitive, and aligned with organisational values.

• Stay current with digital marketing trends, tools, and best practices, particularly within the healthcare and mental health sectors.

To succeed as our Campaign Manager, you will have:

• Proven experience in campaign management across digital and event channels.

• Strong expertise in SEO, PPC, email marketing, and social media.

• Demonstrable experience in selecting the right mix of channels to meet campaign objectives and delivering strong, trackable ROI.

• Evidence of working with high trust, credibility brands within direct response / sales led campaigns.

• Self-sufficient - strong copy writing and creative skills - doesn't need the support of an agency to deliver high quality campaigns

• Experience planning and delivering events, both online and in-person.

• Excellent project management and communication skills.

• Ability to work independently and collaboratively in a fast-paced, mission-driven environment.

Desirable Qualifications, Skills and Experience:

• Experience in digital mental health or healthcare marketing.

• Understanding of the UK mental health landscape and patient needs.

Psychiatry UK: Supporting You

We want you to enjoy your work while feeling healthy, happy, and appreciated. That’s why we’ve created a benefits package designed with you in mind. You’ll have access to a range of wellbeing perks, including a Health Cash Plan, Well Hub Subscription, access to an Employee Assistance Programme, Annual Volunteering Day, Enhanced Sickness and Family Leave pay, Length of Service Bonus, Work from Home allowance and Pension options.

At Psychiatry UK, we care about what matters to you.

Recruitment Process

At Psychiatry UK, we are committed to creating an inclusive and accessible recruitment process. Our process includes:

• Application

• Profile review

• Screening conversation

• Competency based interview(s)

If at any point you require any reasonable adjustments —such as additional time, assistive technology, or an alternative format for materials—please let us know. We are happy to accommodate your needs to ensure you have a fair and comfortable experience. Please feel free to reach out to us at [email protected] to discuss any adjustments that would support you.

If this opportunity excites you, why not apply today? *We review applications as they come in and may close the advert early if we receive a high volume of interest. To ensure you don’t miss out, we encourage you to submit your application as soon as possible.