[Hiring] Business Listings & Citation Specialist @Lithia & Driveway

Role Description

As a Business Listings & Citation Specialist, you’ll play a critical role in ensuring our dealership network is accurately represented across the digital landscape—helping us connect with customers and drive measurable results.

• Own and optimize business listings across major platforms (Google Business Profile, Bing, Apple Maps, Yelp, Yahoo, etc.)
• Identify and resolve inconsistencies, ensuring listings are accurate, complete, and aligned
• Establish and maintain a “source of truth” for critical business data (NAPW: Name, Address, Phone, Website)
• Partner closely with technology vendors to define and improve processes, standards, and best practices
• Troubleshoot and support dealership teams with listing-related requests and challenges
• Enable new features and capabilities (e.g., messaging, integrations) across platforms
• Ensure proper tracking and attribution through UTM usage and analytics connections (GSC, GA)
• Manage tracking phone lines and ensure consistency across directories
• Maintain category alignment across Sales, Service, Parts, Body Shop, and more
• Verify and monitor business entities, ensuring accuracy for both new and existing locations
• Collaborate cross-functionally with SEO, Website, and Digital Marketing teams to drive performance

Qualifications

• Exceptional attention to detail—you notice what others miss
• Strong sense of urgency and ability to manage time effectively
• Clear, professional communication skills across teams and stakeholders
• Experience with listings and citation platforms (Google, Bing, Apple Maps, etc.)
• Working knowledge of SEO and how listings impact search performance
• Understanding of social and reputation management and their connection to SEO
• Analytical mindset with strong problem-solving and critical thinking skills
• Ability to coach and influence others, driving consistency and best practices

Requirements

• High School graduate or equivalent, 18 years or older required

Benefits

• Competitive pay
• Medical, Dental and Vision Plans
• Paid Holidays & PTO
• Short and Long-Term Disability
• Paid Life Insurance
• 401(k) Retirement Plan
• Employee Stock Purchase Plan
• Lithia Learning Center
• Vehicle Purchase Discounts
• Wellness Programs