[Hiring] Brand Strategist @Precision Medicine Group

Role Description

The Brand Strategist will work closely with Senior Strategist(s) to:

• Develop market and competitive overviews for clients and new business opportunities.
• Coordinate and manage internal and external market research projects.
• Independently manage the creation of key brand strategy client deliverables, enlisting help from leads in multiple disciplines as necessary.

Essential functions of the job include but are not limited to:

• Market & Brand Insights:
  • Build understanding of the customer, competitor, and market landscape.
  • Conduct desk research, audits, and social listening.
  • Assess and summarize findings from databases, publications, and investor calls.
  • Create and maintain brand Miro boards and present insights internally.
  • Keep teams updated on market trends and opportunities.
• Voice of the Customer:
  • Coordinate and manage primary research and vendors.
  • Craft screeners, guides, and conduct interviews or community research.
  • Analyze transcripts and develop quote libraries, summaries, and readouts.
• Strategy Development:
  • Contribute to persona development and workshop materials.
  • Support strategic map sessions and brief creation.
  • Analyze data and shape recommendations that align with brand goals.
• Collaboration & Support:
  • Partner with account, creative, medical, digital, and media teams.
  • Assist senior strategists with presentations, workshops, and pitches.
  • Support business development through research and insights.

Qualifications

• Bachelor’s degree.
• 3+ years of agency or related marketing experience with focus on strategy.
• Strong communication, analytical, and problem-solving skills.
• Proficiency in Microsoft Office; comfort with research tools and databases.
• Ability to synthesize complex information and work collaboratively; some travel may be required.

Company Description