[Hiring] Brand Reputation & Social Media Manager @Mactores

Role Description

Mactores is hiring one person to change how we are seen and talked about across social media, press, influencer and creator partnerships, and review platforms. You'll be building from near zero, but not from a blank page. There's a defined US market, a positioning source of truth, and a working budget. You'll have the authority to plan and execute against them.

• Social media strategy and content: Running the Mactores presence on LinkedIn, X, and YouTube, plus any new channel you can make a case for. You'll own the editorial calendar and write the social copy. You'll also brief designers and video editors, and publish consistently in formats that perform on each platform.
• Executive and employee advocacy: Building the personal brands of our leadership and delivery experts. This means ghostwriting in their voice, making it easy for them to post, and turning our engineers into credible voices in the conversations our buyers follow.
• Influencer and creator collaborations: Finding and vetting B2B tech creators, cloud and AI practitioners, podcast hosts, and newsletter writers our buyers trust. You'll negotiate partnerships, brief them, manage delivery, and measure the results.
• PR and media relations: Building relationships with journalists and editors covering enterprise tech, pitching stories, and landing coverage, interviews, podcast slots, and bylines. You'll also write press releases for launches, partnerships, and client wins.
• Community management and social listening: Responding to comments and mentions, tracking brand, competitor and industry conversations, and spotting openings for Mactores to join them.
• Reputation and reviews: Monitoring public sentiment and handling complaints or negative coverage calmly and quickly. You'll also run a disciplined client review programme on Google, Clutch, and G2 with our delivery team.
• Awards and recognition: Finding the awards worth entering, and writing and submitting entries on time.
• Partner co-marketing: Running social and PR co-promotion with AWS and Anthropic alongside our alliance lead, including joint announcements, partner events, and amplification.
• Events and live moments: Covering AWS re:Invent, industry conferences, webinars, and Mactores events live on social, and turning them into content and press opportunities.
• Budget: Deciding where a modest annual budget goes across creators, sponsorships, boosted posts, and awards, and defending each decision.
• The programme itself: Running a weekly cadence, keeping the tracker and Jira current, and flagging blockers early rather than quietly.

Qualifications

• Review programme operations.
• Directory and profile management at scale.
• Award and analyst submission writing.
• Pitch writing and media relationships.
• Judgement on paid versus earned.
• Local SEO and Google Business Profile.
• Entity and knowledge graph literacy.
• SEO fundamentals.
• Messaging discipline.
• Programme and budget management.
• Enterprise tech literacy.
• Self-direction.

Requirements

• Experience marketing an AWS, Azure, or GCP partner, or a B2B services firm selling into US enterprises.
• Existing relationships with enterprise tech journalists, podcast hosts, or B2B creators.
• A track record of building a founder or executive personal brand on LinkedIn.
• Basic design and short-form video skills (Canva, Figma, CapCut or equivalents).
• Hands-on experience with Sprout Social, Hootsuite, Brand24, Muck Rack, Cision, Taplio or equivalents.
• Comfort with Jira, or a clear willingness to learn it quickly.

Benefits

• Social growth among the right audience: engagement rate, reach, share of voice against named competitors, and inbound conversations started from social.
• Executive advocacy: how many leaders post consistently, and the reach and engagement they earn.
• Influencer and creator campaigns delivered, and the reach, engagement, and pipeline influence they generate.
• Earned media: coverage, interviews, podcast slots, and bylines landed, and the quality of the outlets.
• Brand sentiment, response time on public mentions, and client review count and rating against staged targets.
• Awards earned.
• Budget discipline: what was bought, what was skipped, and whether the reasoning held up.
• Programme hygiene: tracker current, deadlines never missed silently, blockers raised early.

Company Description

Mactores is the agent-native AWS modernization firm. We exist to ship it: production systems running, legacy retired, outcomes measured. Our delivery is built on Aedeon, the agent platform built by Mactores' founders' sister company.