[Hiring] Brand Reputation Manager @Weekday AI

Role Description

We are looking for a highly strategic and execution-focused Brand Reputation, SEO & PR Manager to own and strengthen the organisation’s digital reputation across search engines, online platforms, media, and customer communities. This is a hands-on role focused on building a strong, authoritative, and resilient digital presence. You will take ownership of the brand’s search visibility, develop high-authority content and PR initiatives, strengthen positive brand narratives, and proactively identify and address reputation risks.

Key Responsibilities

• Own and continuously improve the brand's Page One search presence across Google and other relevant search ecosystems.
• Develop strategies to ensure top search results are dominated by authoritative, accurate, and trusted brand or third-party properties.
• Claim, optimise, maintain, and regularly refresh profiles across LinkedIn, Medium, industry directories, review platforms, and other high-authority websites.
• Monitor brand search results, online mentions, reviews, media coverage, and reputation signals across relevant digital channels.
• Develop and publish high-quality, SEO-optimised content designed to strengthen positive brand narratives and improve search visibility.
• Build a content defence strategy that supports reputation protection through authoritative websites, editorial content, digital PR, and organic search.
• Develop relationships with journalists, industry publications, influencers, and high-authority websites to secure relevant press mentions, guest posts, and earned media opportunities.
• Develop rapid-response content and PR strategies when reputation risks or negative narratives emerge.
• Coordinate multiple content assets and distribution channels to strengthen positive search visibility during reputation challenges.
• Build and grow a genuine customer advocacy community that encourages satisfied customers to share authentic experiences.
• Work with Customer Success and other teams to identify brand advocates and develop appropriate advocacy initiatives.
• Encourage positive customer stories, reviews, testimonials, and community participation while maintaining authenticity and compliance with platform policies.
• Develop and maintain reputation monitoring systems using tools such as Google Alerts, Mention, Brand24, or similar platforms.
• Identify emerging reputation risks, negative narratives, search trends, and potential digital threats.
• Track SEO, reputation, content, media, and search performance metrics and use insights to improve strategy.
• Research developments in SEO, AI search, LLM-driven discovery, GEO, digital PR, and reputation management.
• Adapt strategies proactively as search algorithms, platform policies, AI search behaviour, and online trends evolve.
• Collaborate with internal teams to align reputation, SEO, content, customer experience, and communications initiatives.
• Develop scalable processes and systems that improve the organisation's ability to protect and strengthen its digital reputation.

Qualifications

• 3+ years of hands-on experience in online reputation management, SEO, digital PR, brand communications, or a closely related field.
• Proven track record of improving and managing brand visibility and reputation across search results.
• Strong expertise in SEO, content strategy, technical search fundamentals, and search reputation management.
• Practical understanding of Generative Engine Optimization (GEO), AI-powered search, LLM discovery, and emerging search behaviour.
• Experience developing high-authority content strategies and securing relevant digital PR or media placements.
• Strong understanding of online reputation risks, search result management, brand monitoring, and crisis response.
• Experience using reputation and monitoring platforms such as Google Alerts, Mention, Brand24, or equivalent tools.
• Proven ability to respond quickly and strategically to reputation threats and emerging issues.
• Strong content development and editorial judgement with the ability to create compelling, credible, and search-optimised content.
• Experience building relationships with journalists, publications, industry websites, communities, or other external stakeholders.
• Understanding of customer advocacy, community building, reviews, testimonials, and authentic brand storytelling.
• Strong analytical skills with the ability to interpret search, content, reputation, and engagement data.
• Highly proactive and execution-oriented, with the ability to move quickly from strategy to implementation.
• Strong research skills and a willingness to continuously experiment with emerging SEO, AI, and digital reputation techniques.
• Excellent written and verbal communication skills.
• Ability to work independently, manage priorities, and operate effectively in a fully remote environment.
• Strong judgement, discretion, resilience, and ownership when handling sensitive brand and reputation matters.
• Comfortable working directly with senior leadership and communicating reputation risks, opportunities, priorities, and results clearly.