[Hiring] Brand Messaging Lead @Barkyn

Role Description

We are looking for a Brand Messaging Lead who can translate Barkyn’s brand strategy into clear, compelling, and high-performing messaging across all touchpoints. This is not a traditional brand role focused on guidelines or visuals. This role is about turning strategy into words that convert.

You will sit at the intersection of brand and growth, ensuring that everything we say:

• is rooted in customer insight
• reflects the brand clearly
• drives measurable performance

What You’ll Do

• Translate brand positioning into clear messaging frameworks
• Define value propositions, messaging pillars, and key narratives
• Identify emotional drivers and Category Entry Points (CEPs)
• Ensure messaging resonates across different markets (ES, PT, IT)
• Develop ad copy, hooks, and angles for performance channels
• Write and refine landing page messaging
• Shape CRM messaging and lifecycle communication
• Create clear, actionable briefs for designers, editors, and creators
• Ensure creative is grounded in strong messaging, not just visuals
• Work closely with Growth to iterate based on performance data
• Translate customer pains, motivations, and objections into messaging

Qualifications

• A strong copywriter with a performance mindset
• Proven ability to translate brand strategy into messaging and copy
• Comfortable working across: ads, CRM and landing pages
• You think in systems, not just outputs, understand what drives people to act and you can simplify complex ideas into clear, persuasive language

Requirements

• 5–8+ years of experience in copywriting, brand messaging, or growth marketing
• Previous role as:
  • Brand Messaging Lead / Strategist
  • Senior Copywriter (performance-focused)
  • Creative Strategist (DTC / growth)
• Experience in DTC, e-commerce, or subscription businesses
• Background in high-performance marketing environments (e.g. Meta, Google, CRM-driven orgs)
• Proven track record writing conversion-driven copy across ads, landing pages, and lifecycle (CRM)

Benefits

• This is a rare chance to join a company in a pivotal growth phase
• Work closely with top leadership
• Be at the center of how we build and scale
• If you’re hungry to learn, ready to own projects, and excited by speed — we want to talk