[Hiring] Brand Marketing Manager @Yardzen

Role Description

Yardzen is hiring a hands-on Brand Marketing Manager to help grow brand awareness, tell our stories, and create new ways for homeowners and brands to discover and engage with Yardzen. This role is among the most important to the company as it sits at the core of our brand and mission.

This is a generalist role, on purpose. You’ll devise a communications strategy on Monday, partner with a creator for content on Tuesday, launch a referral program on Wednesday, execute an experiential pop up on Thursday, and give a contractor partner directions about how to best photograph a Yardzen yard they’re building on Friday. You’ll own the programs you build, including their results.

This role requires a brand marketing athlete. You’ll do lots of things in this role, but first and foremost you’ll be a modern storyteller. Every single Yardzen client has a story. It’s through telling those stories individually and at scale that Yardzen’s brand really comes alive.

This role reports into the Marketing Director.

Qualifications

• 5+ years of experience across brand marketing, communications, content, PR or integrated marketing.
• Adept at creating content strategy, leading development of the content, and understands how social platforms work.
• Strong writer and editor with a history of receiving compliments on writing skills.
• Bonus if you have experience in a premiere PR firm working on successful D2C brands.
• Versatile generalist excited to work across different types of marketing initiatives.
• Self-motivated and inclined to run, not walk.
• Ability to write a killer pitch with examples of successful stories.
• AI-confident but not reliant.
• Real teammate with goodness and grit, proactive, resourceful, and comfortable in a fast-moving environment.
• Based in the Bay Area and available for occasional in-person opportunities.

Requirements

• Define communications priorities and gain executive alignment on strategy and content approach that build the Yardzen brand with prospective clients.
• Design, launch, and own campaigns that focus on building brand awareness and shaping a positive perception of Yardzen.
• Nail consistent messaging and brand voice across every mention of Yardzen you own.
• Identify creative opportunities to bring the Yardzen brand to life and reach new audiences across channels and activities.
• Foster and facilitate community around the Yardzen brand among past clients.
• Build project plans, coordinate stakeholders, and keep initiatives moving from idea through launch.
• Shape organic initiatives that introduce Yardzen and entice the right people to engage with our brand and product platform.
• Leverage expertise in key social platforms (Instagram, Pinterest) to tell compelling brand stories.
• Design programs that make it easier for Yardzen clients to share their yard transformations.
• Own the Yardzen Ambassador Program for creators and Yardzen champions.
• Discover and engage with brands that share our ethos for potential partnerships.
• Manage the day-to-day marketing execution of collaborations.
• Track and report on partnership activation performance.
• Partner with the Director in owning the Yardzen PR strategy and activation.
• Become expert on Yardzen’s data and trends and package them as stories.
• Form relationships with journalists, editors, creators, and media properties.

Benefits

• Remote work, always: We're a remote-first company.
• Full coverage for you: 100% paid medical, dental, and vision insurance.
• Competitive compensation: Salary that matches your skills and experience.
• Support for growing families: 12 weeks of fully paid parental leave.
• Monthly perks: Wellness, cell phone, and internet stipends.
• Salary range: $100,000 - $120,000 a year.