[Hiring] Brand Marketing Manager @Affirm

Role Description

We're looking for a Brand Manager to turn business priorities and consumer insight into campaigns that shift perception and drive measurable demand. You’ll own campaign strategy from brief through launch and retros, aligning partners, sharpening priorities, and ensuring every expression builds a more distinctive, trusted and effective Affirm brand.

• Own campaign strategy and architecture for priority brand and partner moments, including co-marketing projects with key merchants and ongoing merchant and promotional campaigns outside the major seasonal moments.
• Translate business goals, audience insight, and brand strategy into briefs and recommendations that shape how Affirm invests in these moments.
• Drive early strategic thinking and lead brief development for partner campaigns, shaping collaboration among Partner Marketing, Product Marketing, Creative, Social, Paid, and Comms.
• Advise teams on tradeoffs and complex calls, and review creative to ensure execution teams have what they need to build and ship excellent work.
• Set campaign GTM strategy and investment priorities across brand and partner moments.
• Build a learning culture by defining what's working across campaigns and turning it into reusable frameworks and standards.
• Own brand measurement and reporting in partnership with paid and analyst functions, maintaining the integrity of the brand health tracker.

Qualifications

• 8-10 years in brand marketing, integrated marketing, or a closely related discipline.
• Experience managing full campaigns from strategy to launch, ideally at both an agency and in-house teams.
• Natural creative thinker and problem solver.
• Track record of building brand awareness, equity, and differentiation through data and consumer insight.
• Comfortable operating in a complex, matrixed marketing organization.
• Ability to build alignment across cross-functional partners through influence.
• Use of data to develop and articulate a clear point of view while being collaborative.
• Bonus: Experience with extending campaigns to global markets, and working in fintech, financial services, or another trust-sensitive category.

Requirements

• Strong creative brief development skills.
• Ability to evaluate performance against business KPIs.
• Experience in managing campaign strategies and investment priorities.
• Proven ability to maintain brand integrity and accountability.

Benefits

• Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents.
• Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses.
• Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge.
• ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount.