[Hiring] Brand Marketing Manager @Blizzard Entertainment

Role Description

Blizzard Entertainment’s Hearthstone Marketing Team is looking for a Brand Marketing Manager to support Hearthstone’s global publishing and product marketing initiatives. We are seeking someone with strong organizational and project management skills who thrives in a fast-paced environment and enjoys working cross-functionally. The ideal candidate is detail-oriented, proactive, and passionate about marketing and gaming. This role is ideal for an experienced product marketer who is passionate about mobile games, live-service ecosystems, and player-first storytelling, and who thrives in a collaborative, fast-paced environment.

NOTE: This is a temporary position for 6 months. The candidate will ideally be based in Irvine; however, remote candidates within the United States will also be considered. Some travel may be required for this role.

Responsibilities

• Champion Brand projects directly with internal creative partners and external agency partners to identify product creative strategy and ensure all communications materials deliver against that strategy.
• Manage Hearthstone’s creative pipeline, creating amazing content across all consumer touchpoints, including owned and operated channels, live events, and storefront activities.
• Drive brand and tentpole marketing campaigns to promote Hearthstone, with a focus on social trends and digital channels.
• Drive project management pipelines for overall schedules and deadlines, and review agency estimates for services.
• Help manage trafficking/approvals processes and asset needs and distribution to international offices.
• Build creative briefings for key art, logos, and other branded assets, and attend subsequent creative reviews to provide feedback and direction.
• Collaborate for retrospective campaign analysis and lean on results to evolve future projects.
• Communicate and motivate cross-functional teams around a single strategy.
• Collaborate with key development team personnel on go-to-market strategies and creative asset development.
• Assist with content pipeline and brand review of User Acquisition and Storefront assets.
• Able to learn new markets quickly and adjust to changing market dynamics and competitive landscapes.
• Create the messaging strategy and write copy for UA creatives, mobile store pages, and owned and operated channels.

Qualifications

• 8+ years of experience in marketing, creative agency account management, or related fields; mobile publishing experience a plus.
• Experience working with cross-functional teams and external agencies, communicating feedback clearly and effectively; strong written and verbal communication skills.
• Proven ability to manage multiple projects simultaneously, with strong strategic and creative thinking.
• Strong organizational and project management skills, with a high level of attention to detail and ability to reprioritize under shifting deadlines.
• Strong critical thinking skills with the ability to navigate ambiguity and manage competing stakeholder needs effectively.
• Collaborative team player with the ability to balance inputs from multiple teams and drive aligned strategies.
• Passion for gaming, particularly across PC and mobile platforms.

Bonus Qualifications

• Experience working in a global, multicultural environment.
• Awareness of mobile gaming behavioral trends.
• Public speaking and presentation skills.

Required Application Materials

• Resume
• Cover Letter including:
  • Why you are interested in working at Blizzard.
  • Your familiarity with Hearthstone.
  • Relevant knowledge or experience with the gaming industry and content creators/influencers.

Note: Only applicants with Cover Letters will be considered.

Benefits

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance.
• 401(k) with Company match, tuition reimbursement, charitable donation matching.
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave.
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others.
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part-time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/ .

In the U.S., the standard base pay range for this role is $72,720.00 - $134,460.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.