[Hiring] Brand & Marketing Manager @Amorino

Role Description

• Strategic Alignment & HQ Interface (HQ ↔ USA)
  • Deployment & Localization: Lead execution of the Commercial Activation Plan (CAP) in the US, incorporating local cultural, seasonal, and business dynamics.
  • Market Intelligence: Provide HQ with regular insights on consumer behavior, competitive landscape, and emerging trends.
  • Franchise Advisory: Serve as the primary marketing contact for franchisees on Brand, Product, and Activation initiatives (online and offline).
  • Brand Stewardship: Ensure all local initiatives remain aligned with Amorino’s premium positioning and global brand standards.
• Social Media & Digital Leadership (USA)
  • Content Strategy: Adapt the global social media strategy and implement a US-specific approach (TikTok, Reels) aligned with American market dynamics.
  • Agency Management: Oversee US-based agencies for community management, content production (photo/video), and paid media campaigns (store openings, product launches, activations).
  • Performance Management: Track and analyze KPIs (engagement, traffic, conversion), and optimize strategies in collaboration with franchisees during business reviews.
  • Reporting: Deliver structured and regular performance updates to HQ.
• PR, Influencer & Partnerships
  • Public Relations: Select and manage local PR and influencer agencies.
  • Partnership Development: Identify and activate relevant collaborations (events, brand partnerships, sponsorships).
  • Events & Store Launches: Lead local event strategy and store opening activations to maximize visibility and ROI.
• Field Marketing & Store Openings
  • Franchise Support: Provide 360° activation plans for new store openings (digital, influencer, PR) and offer on-site support when needed.
  • Asset Management: Centralize local marketing requests and ensure proper use of HQ creative assets.
  • Strategic Arbitration: Balance global brand guidelines with practical local business needs.
• Product & CRM Interface
  • Product Localization: Support adaptation of product launches (seasonality, packaging, merchandising) and analyze US sales performance.
  • CRM Strategy: Develop and execute the US CRM calendar, manage newsletter configuration, and assess impact on traffic and conversion.

Qualifications

• Experience: Minimum 5 years in marketing and communication, ideally within Retail, Franchise, or Food & Beverage environments.
• Market Expertise: Proven experience within the US market is required.
• Skills: Strong command of digital marketing channels (Social Media, Paid Ads, CRM), ROI-driven mindset, and ability to manage cross-functional projects.
• Soft Skills: Autonomous, operationally rigorous, diplomatic, and capable of building strong relationships within a franchise network.
• Languages: Fluent or bilingual English required.