[Hiring] Brand Marketing – Assistant Manager / Manager @Unbore Foods Pvt. Ltd.

Role Description

This is a remote position.

We’re looking for a Brand Marketing – Assistant Manager / Manager who wants to get in early, take ownership and help build the brand from the ground up.

• Own and execute brand marketing initiatives across trade, retail, digital and on-ground channels.
• Plan and manage new product, flavour and market launches from strategy to execution.
• Work closely with sales and distribution teams to develop and execute trade marketing programmes, retailer activations, POSM and visibility initiatives.
• Translate the brand strategy into campaigns and consumer-facing communication across markets.
• Coordinate with creative, digital, production and activation partners to ensure timely execution.
• Track market trends, competition, consumer behaviour and trade feedback to identify new opportunities.
• Support marketing budgets, campaign planning and measurement of marketing effectiveness.
• Spend time in the market, understand what is happening at the retailer and consumer level, and bring those learnings back into the brand.
• Take increasing ownership of the Firki brand and its growth journey.

Qualifications

• 3–5 years of experience in Brand Marketing / Trade Marketing / Consumer Marketing.
• Prior experience in FMCG is preferred, especially beverages, foods or other high-frequency consumer categories.
• Strong understanding of trade marketing and general trade will be a significant advantage.
• Experience handling product launches, market launches or brand activations.
• Someone who is proactive, curious, eager to learn and comfortable taking ownership.
• Ability to work in a fast-moving, entrepreneurial environment where plans quickly turn into execution.
• Comfortable working across functions including Sales, Trade, Creative, Digital and Operations.
• Open to travel extensively as the brand enters new markets.
• MBA preferred, but strong relevant experience and potential matter more.

Requirements

• 3–5 years of experience.

Benefits

• Expected CTC: ~₹8 LPA
• Negotiable for the right candidate based on experience and potential.

Company Description

Firki is a young, flavour-first beverage brand built for the new generation of Indian consumers. Bold flavours, accessible pricing and a strong on-ground presence are at the heart of what we’re building.

This isn’t a role where you simply maintain an established brand playbook. You’ll get the opportunity to help build one — launching new markets, shaping how the brand shows up in trade, understanding consumers firsthand and playing an active role in taking Firki from an emerging beverage brand to a recognisable FMCG name. We’re looking for someone who wants ownership, exposure and the opportunity to grow with the brand.