[Hiring] Brand, Marketing and Communications (BMC) - Specialist @EY

Role Description

As a BMC Specialist, you will support the planning and execution of integrated marketing initiatives across EY's Service Lines. You will help advance EY’s brand, increase market visibility, and support growth objectives through well-executed, multi-channel marketing programs.

This role is well suited to a marketing professional with strong execution skills, a collaborative mindset, and experience delivering B2B marketing programs in a complex, matrixed environment.

Your Key Responsibilities

• Marketing Program Execution
  • Support the planning and execution of integrated, omni-channel marketing campaigns aligned to alliance strategies and EY priorities.
  • Translate business and stakeholder goals into effective marketing activities that connect brand to demand.
  • Execute lower-funnel, conversion-focused marketing activities in close partnership with alliance and sales teams to support pipeline creation and opportunity progression.
  • Support lead generation and pipeline acceleration through targeted campaigns, event follow-up programs, and account-based or segment-specific activations.
  • Partner with sales and alliance stakeholders to align marketing activities to priority accounts, opportunities and revenue goals.
  • Collaborate with global, national and local teams to activate EY campaigns and adapt them for alliance and market needs.
  • Coordinate timelines, deliverables, approvals and dependencies across multiple stakeholders to ensure on-time, high-quality delivery.
  • Continuously identify opportunities to improve processes, introduce efficiencies, and strengthen executional excellence.
• Events and Experiences
  • Plan and execute virtual, in-person and hybrid events, including executive briefings, webcasts, roundtables and sponsored experiences.
  • Manage event logistics end-to-end, including vendors, budgets, timelines, tools and post-event reporting.
  • Analyze event performance beyond attendance, including engagement quality, lead conversion and downstream sales impact.
  • Evaluate and support sponsorship opportunities that elevate EY’s brand and align to alliance objectives.
  • Partner with internal teams and external vendors to deliver high-quality, brand-aligned experiences.
• Content and Communications
  • Develop and write a range of internal and external communications, including articles, briefing materials, talking points, presentations and campaign assets.
  • Support the development of thought leadership, market-facing content and alliance storytelling.
  • Create PowerPoint materials such as internal updates, campaign decks, event presentations and client-facing slides.
• Stakeholder Collaboration
  • Work closely with alliance teams, service line leaders, subject matter professionals and BMC colleagues.
  • Build strong, trusted working relationships to ensure marketing initiatives align with business goals and priorities.
  • Support senior stakeholders with clear communications, progress updates and performance insight.
• Reporting and Optimization
  • Track and report on marketing performance, including campaign, event and sponsorship metrics.
  • Support budget tracking, spend management and Marketing Development Funds (MDF) processes where applicable.
  • Conduct basic analysis and market research to support marketing and sales efforts.
  • Contribute to ROI reporting and insights to inform future planning and optimization.

Qualifications

• Bachelor's degree in business administration, marketing, communications or relevant combination of experience and education.
• 5+ years of marketing experience creating, implementing and measuring high-quality brand experiences, campaigns and programs that drive revenue and build relationships.
• 5+ years of experience developing and executing in-person events.
• Strong stakeholder management skills; comfortable working with senior leaders.
• Knowledge of marketing trends, sponsorship, event management and measurement (analytics, dashboarding, reporting, etc.).
• Experience supporting integrated marketing campaigns across multiple channels.
• B2B experience, specifically within the IT industry is an asset.
• Professional services marketing experience is an asset.
• Experience with Marketing Development Funds (MDF) is an asset.

Requirements

• Strong project management and organizational skills, with the ability to manage multiple priorities.
• Well-rounded “marketing athlete” with strong execution, problem-solving and creative thinking skills.
• Comfortable working with numbers, data and performance metrics.
• Excellent written and verbal communication skills, with the ability to tailor messages for different audiences.
• Ability to build collaborative relationships across teams and with senior stakeholders.
• Detail-oriented, proactive and continuously looking for ways to improve how work gets done.
• Thrives in a fast-paced, matrixed and evolving environment.

What We Offer

• Competitive compensation package based on performance.
• Support and coaching from engaging colleagues in the industry.
• Learning opportunities to develop new skills and progress your career.
• Freedom and flexibility to handle your role in a way that’s right for you.