[Hiring] Brand Manager @Creative People

Role Description

We're looking for a Brand Manager to help build and manage Needed's brand communications, partnerships, and events engine. Reporting to the VP of Brand Marketing, this person will own PR and communications end-to-end, manage partnerships from outreach through execution, and serve as a proactive, trend-savvy voice inside the brand function.

This role sits at the center of a lot of moving pieces — press, partners, social, editorial, and events — and works in close partnership with the Content and Creative teams, which also sit under Brand. You'll bring ideas to the table based on what's happening in the industry, not just wait for direction, and you'll be trusted to run point on relationships and moments that shape how the world sees Needed.

Brand work here is judged on outcomes, not activity: coverage that moves the needle on awareness and sentiment, partnerships that earn credibility with the right audiences, and growing evidence of Needed's voice showing up consistently everywhere women are looking for trustworthy nutrition guidance.

Qualifications

• 5+ years of experience in brand marketing, PR/communications, or partnerships, ideally at a DTC, health, or wellness company.
• Proven experience managing a PR agency and running a communications program day-to-day.
• Track record of building and managing partnerships end-to-end, from outreach to execution.
• Comfort tracking and reporting on brand health metrics — share of voice, sentiment, coverage quality — and using them to make decisions.
• Strong writer with a sharp editorial voice — comfortable drafting press materials, talking points, and brand copy.
• Proactive and trend-aware: you bring ideas to the table rather than waiting for direction.
• Collaborative mindset with experience working closely alongside creative teams.
• Highly organized, able to manage multiple relationships and workstreams in a lean, fast-moving environment.
• Deep curiosity about brand-building and a genuine connection to Needed's mission.

Requirements

• Own Needed's PR and communications strategy alongside VP of Brand, managing our PR agency day-to-day and holding them accountable to results.
• Draft and edit press releases, media pitches, statements, and executive talking points in Needed's voice.
• Identify and pursue proactive press opportunities based on industry trends, news cycles, and category moments.
• Prep spokespeople (including founders) for media appearances and manage media relationships directly when needed.
• Collaborate with our PR agency to track press coverage, share of voice, and sentiment, and report on PR impact against brand awareness goals.
• Support crisis-communications readiness — helping maintain response protocols and drafting holding statements in partnership with the VP of Brand Marketing when issues arise.
• Manage brand partnerships end-to-end: sourcing, outreach, negotiation, contracting, and execution.
• Identify partnership opportunities that align with Needed's mission and grow brand awareness and credibility.
• Coordinate cross-functionally with Creative, Social, and Growth to bring partnership activations to life.
• Support brand event production, from brand panels and activations to internal and partner-facing moments.
• Contribute to social media content and editorial content as needed, working closely with the Content team.
• Help build and maintain a simple brand health view — coverage reach, quality, share of voice, sentiment — to show the VP of Brand Marketing what's working and where to reallocate effort.
• Track competitor press, partnerships, and events for awareness and to inform evolutions in Needed’s strategy.

Benefits

• The opportunity to help build the brand communications and partnerships function at one of the most trusted brands in women's health.
• A seat at the table in shaping how Needed's brand story reaches the world, working closely with the VP of Brand Marketing and Creative team.
• Support to make meaningful decisions with real, visible impact.
• Collaboration with a passionate, high-performing, and mission-driven team.
• A high-trust, fully remote environment, with biannual offsites to connect IRL.