[Hiring] Brand Manager @Vacasa

Role Description

The Casago brand is one of the company’s most critical business assets, especially in a franchise environment where trust, consistency, and local relevance must coexist at scale. The Brand Manager is responsible for defining, governing, and evolving the Casago brand across national marketing and franchise-facing touchpoints.

As the functional leader of the Brand team, this role owns Casago’s brand strategy, positioning, and messaging architecture, ensuring the brand is clearly differentiated, consistently applied, and effectively activated across markets. The Brand Manager directly leads Copy and Design, serving as the final brand authority and guiding the team in translating strategy into scalable campaigns, tools, and standards that franchise teams can confidently deploy in-market.

Success in this role means the Casago brand is cohesive, recognizable, and trusted—while still allowing appropriate flexibility for local markets to connect authentically with their communities. The Brand Manager plays a critical role in enabling franchise growth, strengthening brand equity, and ensuring Casago shows up with clarity and consistency everywhere it operates.

Essential Job Functions

• Define and evolve Casago’s brand strategy, including positioning, value proposition, and messaging architecture across B2C and B2B audiences.
• Establish, maintain, and govern brand guidelines to ensure consistent application across all national and franchise marketing touchpoints.
• Serve as the final brand authority, providing approval and guidance on campaigns, launches, and franchise-facing materials.
• Manage and develop the Brand team, including Copywriter(s) and Graphic Designer(s), providing clear direction, feedback, and prioritization.
• Lead cross-functional brand planning in partnership with Local Marketing, Franchise Operations, and other Marketing teams.
• Develop scalable brand systems, frameworks, and tools that enable franchise adoption while maintaining brand integrity.
• Oversee brand-related initiatives and launches, ensuring alignment, readiness, and high-quality execution across markets.
• Guide brand research, insights, and competitive analysis to inform strategic decisions and positioning.
• Balance brand consistency with local market flexibility by establishing clear guardrails for customization within a franchise model.
• Act as the internal steward and advocate for the brand, educating teams and reinforcing standards across the organization.

Qualifications

• 5–8+ years of experience in brand management, marketing, or related roles.
• Proven experience developing and owning brand strategy within multi-location, franchise, or complex organizations.
• Strong understanding of brand governance, messaging frameworks, and scalable brand systems.
• Demonstrated ability to lead cross-functional work and influence without direct authority.
• Excellent strategic thinking, prioritization, and decision-making skills.
• Strong communication and collaboration skills across creative, marketing, and operational teams.
• Hospitality, franchise, or consumer services experience strongly preferred.
• Experience managing a digital brand management platform preferred.

Compensation

$90,700 - $117,900 / year. Actual pay will vary based on a candidate's skill, experience, education and/or location.

Workplace Environment + Expectations

• This position is 100% remote. Ability to work from home and resides in one of the following states: AK, AL, AZ, CA, CO, DE, FL, GA, HI, ID, IL, IN, LA, MA, MD, ME, MI, MN, MO, MT, NC, NH, NJ, NM, NV, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, or WY.
• Fully remote work environment with a reliable internet connection.
• Typically a Monday - Friday workweek with expectations to be flexible to support the needs of the business.
• Occasional travel less than 10% of the time.

Physical Demands

• Ability to move freely (standing, stooping, walking, bending, pushing, pulling, and repetitive hand/finger motions) and lift up to a maximum of twenty-five (25) pounds without assistance.

Benefits

• Health/dental/vision insurance based on hours worked.
• Employer Sponsored & Voluntary Supplemental Benefits based on hours worked.
• 401K retirement savings plan with immediate 100% company match on the first 4% you contribute.
• Health & Dependent Care Flexible Spending Accounts based on hours worked.
• Paid Flex Time Off / Vacation & Sick Time.
• Employee Assistance Program (EAP).
• Employee Discounts.