[Hiring] Brand Lead @Praxis Precision Medicines, Inc.

Role Description

This position may be performed remotely, but requires the flexibility and willingness to travel as needed.

Help shape a brand from the ground up—and a launch that matters to patients and families. Praxis is seeking an experienced Brand Lead to develop and execute brand strategy for our rare epilepsy programs in developmental and epileptic encephalopathies (DEEs).

Reporting to the Head of Rare Disease, you will turn commercial direction into focused brand plans, lead brand launch readiness, and build a high-performing marketing team. This is an opportunity to bring sharp strategic thinking and hands-on execution to a foundational role, working across functions with the speed, quality, and reliability patients deserve.

Primary Responsibilities

• Develop and execute the brand strategy and marketing plan, informed by patient, caregiver, healthcare professional, and market insights.
• Lead brand launch readiness, coordinating marketing priorities, timelines, and deliverables with cross-functional partners.
• Build and develop a high-performing marketing team with clear priorities and accountability.
• Manage marketing budgets and agency partners, evaluate performance, and adapt plans to improve results.
• Ensure marketing programs and materials meet quality, compliance, and review requirements.

Qualifications

• Biopharmaceutical marketing experience, including recent product launch experience; rare disease experience is strongly preferred, with epilepsy or DEE experience a plus.
• A track record of translating strategic thinking into effective marketing execution.
• Experience leading and developing teams and working effectively across functions.
• Sound judgment and the ability to prioritize and deliver in a fast-moving environment.
• Clear, candid communication and curiosity about different perspectives.

Requirements

• The physical and mental requirements of our roles include but are not limited to regular use of a computer, devices or other office equipment, clear communication, and occasional movement.
• Comfort with screen work, basic hand coordination, and focus.
• Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.

Benefits

• 99% of the premium paid for medical, dental and vision plans.
• Company-paid life insurance, AD&D, disability benefits, and voluntary plans to personalize your coverage.
• Dollar-for-dollar match up to 6% on eligible 401(k) contributions.
• Long-term stock incentives and ESPP.
• Discretionary quarterly bonus.
• Extremely flexible wellness benefit.
• Generous PTO, paid holidays, and company-wide shutdowns.
• Joining a phenomenal crew of colleagues who are smart, engaged and inspiring.

Company Description

Praxis Precision Medicines is a clinical-stage biopharmaceutical company translating genetic insights into the development of therapies for central nervous system disorders characterized by neuronal imbalance. At Praxis we share a common vision of reshaping the human condition into a more freeing and fulfilled existence by developing high impact medicines for patients and families affected by and living with complex brain disorders.

• Core Values: Trust, Ownership, Curiosity, and Results.
• Commitment to diversity, equity, and inclusion.