[Hiring] Brand Growth Marketing Manager @ThoughtExchange

Role Description

We're looking for an AI-first Brand & Growth Marketing Manager to own and evolve ThoughtExchange's brand presence across every channel. Reporting to the Director of Product Marketing, you'll be equally comfortable in Figma or Adobe Creative Suite as you are leveraging the latest AI tools to scale output and drive impact. You understand that great marketing is both an art and a system, and you're passionate about building both. Working closely with Sales, Product, and our customer community, you'll ensure marketing is not just visible, but genuinely useful across the business. You live and breathe customer insights, and data consistently frames how you approach problems.

What You'll Do

• Own and evolve the ThoughtExchange brand voice, visual identity, and creative standards across all channels and touchpoints
• Produce and manage a high-volume content calendar spanning social media, email, blog, and campaign assets, leveraging AI tools to scale output without sacrificing quality
• Design and produce on-brand marketing materials using Adobe Creative Suite, Figma, and Claude Design
• Partner with the Sales team to develop collateral, enablement materials, and campaign assets that support pipeline and conversion
• Work with Product to translate features and roadmap into compelling customer-facing narratives
• Engage with customers to surface stories, testimonials, and use cases that fuel content and brand credibility
• Identify, evaluate, and operationalize AI tools that improve marketing efficiency, personalization, and content production
• Analyze performance across channels and use data to continuously improve content strategy and creative execution

Qualifications

• 5–8 years of marketing experience in a generalist or multi-disciplinary role, ideally within a growth-stage SaaS or fast-paced environment
• Proficient in Adobe Creative Suite (Photoshop, Illustrator, Premiere), Figma, and Claude Design, and able to produce polished, on-brand work independently
• Demonstrated experience using AI tools (e.g., ChatGPT, Claude, n8n) to accelerate and scale marketing output
• A strong content instinct, with an understanding of what makes copy, visuals, and campaigns resonate with different audiences
• Experience managing and growing social media presence across key platforms (LinkedIn, Instagram, X, or others relevant to the industry)
• Excellent cross-functional collaboration skills; you build trust quickly, communicate clearly, and elevate the people around you
• A bias for action and a low tolerance for unnecessary complexity; you ship, iterate, and improve

Nice to Have

• Experience in the Education sector
• Post-secondary education in Marketing, Communications, Design, or a related field
• Certifications in digital marketing, content strategy, or AI tooling

Salary Range

The hiring range for this role is $97,329 –114,504 CAD. Your specific compensation within this range is determined based on your job-related skills, knowledge, experience, and our internal equity assessment.

Benefits

• From day one, you’ll receive a benefits package focused on health & wellness that includes a generous time off policy, flexible extended benefits plan options, and company-wide wellness days off scheduled throughout the year.
• Our benefits package also includes maternity & parental leave top-up programs, as well as access to Maple & Inklbot, which support our employees' primary care, mental health, and wellness needs.
• We’ve been remote-first for over ten years. We’re contribution-focused and operate on mutual trust because we need you to feel empowered to be your best self.
• We walk the walk when it comes to our product, ensuring that no critical decisions are made without including our employees' perspectives.
• We want you to do your best work, and part of that is being happy with your compensation. We pay fairly, considering the complexities of market rates, experience, location, and demand.
• In addition to competitive pay and benefits, employees receive share options when joining the company.
• In addition to remote hubs of employees across Canada and the US and offices in Rossland and Vancouver, we get together as a company every few years in some pretty cool locations.
• We host regular learning sessions. You also have access to an annual Professional Development stipend & Company Coach to ensure you can grow in your role & advance your career.