[Hiring] Brand Director @Holistic Industries

Role Description

We’re looking for a Brand Director to shape and lead our brand strategy, bringing our story to life in a way that connects us with our audience and stands out in the market. This role will own our brand identity, lead impactful campaigns, and partner across teams to ensure a consistent and compelling brand experience everywhere we show up.

• Shape and continuously evolve the company’s overall brand strategy and positioning, ensuring alignment with business goals.
• Define and clearly communicate our brand identity with target audiences.
• Champion a consistent, high-quality brand experience across all channels and customer touchpoints.
• Lead the development and execution of integrated marketing and promotional campaigns.
• Partner cross-functionally with Sales, Product, and Operations to drive alignment and ensure the brand vision is brought to life.
• Leverage market research, customer insights, and competitive analysis to inform strategy, identify opportunities, and keep the brand relevant in a dynamic landscape.
• Manage the brand budget and metrics, establishing KPIs, tracking results, and optimizing efforts to drive measurable impact.

Qualifications

• Proven experience leading brand strategy and executing campaigns.
• Strong understanding of brand positioning, storytelling, and customer engagement.
• Ability to influence and collaborate across teams and stakeholders.
• Data-driven mindset with a focus on results and continuous improvement.
• Strong project management and organizational skills.
• Comfortable balancing big-picture strategy with day-to-day execution.

Benefits

• Comprehensive benefits package, including competitive base pay.
• Medical, dental, and vision coverage.
• Team member discount in our stores.
• Health Savings Account.
• Pet insurance.
• 401(K) with a company match.
• Company-paid short term and long-term disability.
• Life and AD&D insurance.
• Mental health and urgent care services.
• Referral program.
• Generous paid time off (PTO).