[Hiring] Brand Creative Expert @YO AI Labs

Role Description

We are seeking experienced Brand and Social Creative Experts to evaluate marketing campaigns, brand content, and social media creative. This role is ideal for professionals with backgrounds in brand strategy, creative direction, advertising, social media, or content development.

• Review creative assets and briefs.
• Assess quality, brand alignment, and platform suitability.
• Provide clear written explanations for decisions.

Key Responsibilities

• Evaluate creative assets, including social media posts, advertisements, videos, and campaign concepts, based on specific goals and target audiences.
• Assess whether creative content aligns with project briefs, brand identity, tone of voice, and guidelines.
• Evaluate content suitability for different social media and advertising platforms.
• Identify potential issues related to claims, disclosures, copyrights, usage rights, and platform policies.
• Provide concise written explanations supporting creative evaluations and recommendations.

Qualifications

• Professional experience as a Brand Creative, Creative Strategist, Art Director, Copywriter, Social Media Creative, Content Lead, or Creative Producer.
• Hands-on experience managing real-world campaigns, including briefs, approvals, publishing, and performance evaluation.
• Familiarity with at least two major platforms, such as Instagram, TikTok, YouTube, LinkedIn, or paid social media channels.
• Strong creative judgment and the ability to evaluate content quality, brand alignment, and audience relevance.
• Ability to clearly explain creative decisions and recommendations.
• Strong written English communication skills.

Selection Process

• Application: Submit your resume and a short professional profile.
• Creative Evaluation Interview: Complete a brief conversation about your experience with brand creative, marketing campaigns, and social media content. No preparation or written assignment is required.
• Experience Review: Your qualifications will be assessed against the project requirements.
• Onboarding and Initial Task: Selected candidates will receive project guidelines and complete an initial task for review before proceeding.