[Hiring] Brand & Content Marketing Manager @BRAINS AND MOTION EDUCATION

Role Description

The Brand & Content Marketing Manager will own how Brains & Motion tells its story to schools, districts, education leaders, and other key stakeholders. This is not simply a social media or content production role. We are looking for someone who understands the K–12 education market and how school and district leaders evaluate partners.

You will develop the messaging, content, campaigns, sales materials, events, and thought leadership that builds awareness of BAM!, strengthens our credibility, and helps our sales team turn interest into new partnerships. You will also manage our Creative Designer & Collateral Specialist, setting creative direction and holding the quality bar on everything we put in front of a district.

A major area of opportunity for BAM! is California's expanded learning market, including the Expanded Learning Opportunities Program (ELO-P). Experience marketing to California districts is a significant plus.

What You'll Own

• Brand Strategy & Messaging
  • Own and evolve the Brains & Motion brand voice, positioning, messaging, and visual consistency across marketing and sales channels.
  • Translate BAM!'s programs, capabilities, and outcomes into clear value propositions for school and district decision-makers.
  • Develop messaging tailored to different education stakeholders, including superintendents, district administrators, expanded learning leaders, principals, and after-school program administrators.
  • Ensure BAM! presents a consistent, credible, and differentiated story across every customer touchpoint.
  • Manage our Creative Designer & Collateral Specialist, setting creative direction and reviewing work against the brand standard.
  • Work closely with executive, sales, and operations leadership to turn organizational strategy into compelling external messaging.
• K–12 Content Marketing
  • Build a content engine designed specifically for education decision-makers.
  • Thought leadership articles
  • White papers and guides
  • District case studies
  • Customer success stories
  • Program spotlights
  • Email campaigns and newsletters
  • LinkedIn and executive thought leadership
  • Landing pages
  • Webinars
  • Conference materials
  • District-specific campaigns
• Sales Enablement
  • Partner closely with the sales team to create materials that help BAM! win school and district partnerships.
  • Sales decks and district-specific presentations
  • One-pagers and leave-behind collateral
  • Program catalogs and capability statements
  • Case studies and customer proof points
  • Competitive positioning
  • Email sequences
  • RFP support materials
  • Objection-handling resources
• Website & Digital Content
  • Own the strategy and ongoing development of BAM!'s school and district-facing web content.
  • Improve website messaging, structure, calls to action, landing pages, and conversion pathways.
  • Develop targeted landing pages for specific audiences, markets, programs, and campaigns, including California expanded learning and ELO-P.
  • Partner with internal or external resources on SEO and website optimization.
  • Use performance data to continuously improve messaging and content effectiveness.
• LinkedIn & Thought Leadership
  • Build BAM!'s presence with K–12 education leaders through a focused LinkedIn strategy.
  • Manage Brains & Motion's LinkedIn content strategy.
  • Develop content for BAM! executives and subject-matter experts.
  • Turn internal expertise, program results, customer stories, and industry trends into engaging content.
  • Build credibility with district and education audiences rather than simply chasing impressions.
  • Identify timely topics where BAM! can contribute a useful perspective to the K–12 education conversation.
• Conferences, Events & Field Marketing
  • Own BAM!'s presence at education conferences, district events, and other in-person opportunities.
  • Identify high-value conferences and events.
  • Develop event-specific messaging and campaigns.
  • Create booth concepts, signage, collateral, presentations, and leave-behinds.
  • Develop pre-event and post-event outreach.
  • Support speaking opportunities and thought-leadership sessions.
  • Partner with sales to turn event participation into measurable pipeline.

Qualifications

• 5+ years of experience in content marketing, brand marketing, demand generation, product marketing, or a related marketing role.
• Experience marketing within the K–12 education, EdTech, education services, youth programming, or school district ecosystem.
• Demonstrated understanding of how schools and school districts evaluate and purchase products or services.
• Exceptional writing, editing, and storytelling skills.
• Ability to translate complex offerings into simple, compelling messages.
• Experience creating content for B2B or institutional decision-makers.
• Experience developing sales enablement materials.
• Strong understanding of digital content, websites, email marketing, and LinkedIn.
• Strong visual judgment and an understanding of what makes marketing materials feel polished, modern, and credible.
• Experience giving creative direction to a designer or creative resource.
• Ability to manage multiple projects from strategy through execution.
• Comfortable working cross-functionally with executives, sales, operations, and program teams.
• A bias toward execution. You should enjoy both developing the strategy and creating the work.

Requirements

• Experience marketing directly to school districts and district administrators.
• Experience with California K–12 education.
• Knowledge of California's Expanded Learning Opportunities Program (ELO-P) or expanded-learning programs more broadly.
• Familiarity with education funding, district procurement, RFPs, or public-sector sales cycles.
• Experience marketing after-school, enrichment, tutoring, intersection, summer learning, or expanded-learning programs.
• Existing familiarity with California education associations, conferences, or district networks.
• Experience developing account-based or district-specific marketing campaigns.
• Experience working closely with a B2B education sales organization.

Benefits

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance