Role Description
We are seeking a seasoned Growth Marketer to lead our expansion into Spanish-speaking Latam, with a specific focus on Mexico. We need a builder who is comfortable with the "zero-to-one" phase of regional growth.
You will be the local "Source of Truth" for marketing and growth, acting as a creative, an analyst, and an operator all at once. You should be someone who enjoys the complexity of multi-lingual markets and has the drive to implement projects from start to finish while owning the outcome entirely.
Your Responsibilities
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Regional Growth Engine: Ensure Spanish-speaking Latam B2B (Mexico especially) grows through aggressive lead generation and brand awareness.
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Outbound Strategy: Build and execute complex, multi-language outbound sequences that cut through the noise.
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Local Events: End-to-end ownership of local industry events, user conferences, and webinars in the region.
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Cross-Functional Synergy: Collaborate with performance marketing on ABM initiatives and localized retargeting.
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Analytics & Reporting: Monitor campaign performance, produce executive-level reporting, and recommend data-driven optimizations.
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Localization & Messaging: Adapt ElevenLabs’ global voice to resonate deeply with the Latam business cultures.
Qualifications
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Native Spanish speaker.
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Fluent English speaker.
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Ownership Pedigree: Implemented marketing projects from start to finish and held yourself accountable for the ROI.
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Entrepreneurial Background: Strong drive and a history of high engagement, ideally in an entrepreneurial endeavor or a similar high-stakes environment.
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Thrives in Chaos: Energized by a dynamic, ever-changing environment and can manage multiple workstreams without losing focus.
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The "Jack of All Trades": Broad knowledge in growth marketing, ranging from numbers analysis and performance knowledge to campaign planning and event organizing.
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DRI Mentality: Ability to act as the local Directly Responsible Individual (DRI) for all marketing operations.
Requirements
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Proficiency in cold email, SEO, or affiliate management.
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Product marketing sense and design skills.
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Deep understanding of the Spanish-speaking LATAM tech ecosystem and buying-cycle shifts.
Benefits
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Innovative culture: Be part of a generational opportunity to define the trajectory of AI, surrounded by a team pushing the boundaries of what’s possible.
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Growth paths: Join a dynamic team with countless opportunities to drive impact - beyond your immediate role and responsibilities.
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Learning & development: Proactively supported through an annual discretionary stipend.
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Social travel: Annual discretionary stipend to meet up with colleagues each year, however you choose.
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Annual company offsite: Each year, the entire team comes together in a new location - past offsites have included Croatia and Italy.
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Co-working: Monthly co-working stipend if you’re not located near one of our main hubs.