[Hiring] B2B Marketing Operations Coordinator @Purple Sales Solutions Inc.

Role Description

We’re hiring a B2B Marketing Operations Coordinator to build and run the technical engine behind outbound and pipeline generation. This role is highly execution-focused:

• Build prospect lists
• Implement and administer HubSpot instances
• Deploy outbound sequences
• Maintain deliverability infrastructure (SPF/DKIM/DMARC)
• Build automations
• Continuously optimize performance based on data

If you enjoy solving operational problems, building clean systems, and improving results through structured iteration, you’ll do well here.

Qualifications

• Strong HubSpot experience (setup/admin mindset): pipelines, properties, workflows/automation, imports, reporting basics
• Experience with HubSpot integrations (email tools, calling tools, enrichment tools)
• Hands-on experience with outbound tooling such as Apollo, Clay, Instantly / Smartlead / similar
• Solid deliverability fundamentals: SPF / DKIM / DMARC, domain warm-up, sending best practices
• Strong spreadsheet ability (Sheets/Excel): cleaning, transformation, QA, dedupe logic
• Comfort working across multiple tools and keeping systems clean and aligned

Requirements

• Build and maintain high-quality prospect lists using tools like Apollo, Clay, and other data sources
• Clean, dedupe, validate, and format lead data for outreach and CRM imports
• Enrich contacts/companies with required fields (titles, seniority, industry, employee count, location, domain, etc.)
• Apply suppression rules to avoid duplicates, existing customers, bad-fit accounts, and deliverability risks
• Set up and manage HubSpot CRM structure: pipelines, stages, lifecycle logic, properties, views, and object structure (contacts/companies/deals)
• Build and configure dashboards and reports
• Configure automations using HubSpot workflows: lead routing, task creation, SLAs, status updates, deal creation rules, follow-up logic, and internal notifications
• Ensure clean data mapping between outbound tools and HubSpot: imports, field mapping, naming conventions, and standardization
• Maintain CRM hygiene and operational consistency (data quality, dedupe rules, process adherence)
• Set up and maintain outbound email infrastructure: sending domains, inboxes, warm-up, DNS records (SPF, DKIM, DMARC)
• Monitor deliverability health continuously: bounce rates, spam signals, reputation, and sending limits
• Troubleshoot issues fast and implement remediation (list cleanup, domain changes, throttling, copy adjustments)
• Track performance and operational KPIs: deliverability, reply rates, positive reply rates, meeting rates, and conversion into pipeline stages
• Analyze results weekly and implement structured improvements (targeting, messaging, sequencing, volume, routing)
• Maintain documentation: SOPs, checklists, configuration notes, and repeatable playbooks

Benefits

• Experience building SOPs and standard operating templates for scale
• Familiarity with B2B lead gen agencies or multi-client environments

Success Metrics (How You’ll Be Measured)

• HubSpot System Quality: clean pipelines, accurate properties, reliable automations, minimal data errors
• Deliverability Health: low bounce rate, stable reputation, consistent sending without inbox issues
• Operational Execution: campaigns launched on time, correct segmentation, correct handoffs, clean logging
• Performance Improvement: measurable uplift over time in positive replies and meetings through iteration