[Hiring] B2B Marketing Coordinator @RocketAMS

Role Description

We’re looking for a B2B Marketing Coordinator to support the B2B Marketing/Brand Manager in building and running RocketAMS’s lead generation and brand awareness engine. This is a hands-on, execution-heavy role that spans LinkedIn content, cold outreach, paid advertising support, and case study/content production.

You’ll be the operational backbone of our B2B marketing function, the person who makes sure content goes out consistently, outreach runs smoothly, campaigns are set up correctly, and nothing falls through the cracks. You’ll work closely with the Brand Manager, who oversees strategy and quality, while you own the day-to-day execution.

Key Responsibilities

• LinkedIn Ecosystem
  • Draft and schedule LinkedIn posts for the RocketAMS business page and key personal profiles (in collaboration with the Brand Manager and leadership)
  • Research and maintain a content bank of post ideas drawn from client wins, internal data insights, and team knowledge
  • Identify and model high-performing LinkedIn profiles and pages targeting a similar ICP (e.g. FMCG consultants, retail leaders, mid-market marketing agencies)
  • Coordinate with stakeholders to conduct content interviews, pull transcripts, and distill key insights into draft content.
• Cold Outreach & Lead Generation
  • Execute LinkedIn outreach campaigns via HeyReach - build target lists, write sequences, monitor replies, and coordinate with the sales team
  • Execute cold email campaigns via Instantly - write and test copy, and manage campaign hygiene
  • Source and prioritise target companies and contacts using available data tools
  • Support Account Based Marketing efforts by researching high-value target accounts
• Paid Advertising Support
  • Assist with the setup and management of Google Ads, Meta Ads, and LinkedIn Ads campaigns
  • Monitor ad performance, compile reports, and flag underperforming campaigns
  • Coordinate with our Meta Ads partner on creative and funnel assets
  • Review ad funnels and landing pages before launch to ensure brand alignment
• Case Studies & B2B Content
  • Coordinate the production of case studies, written testimonials, and B2B video content
  • Gather data, draft written case studies, and manage the review/approval process with clients
  • Maintain a content calendar and ensure consistent publishing cadence
• Industry Partnerships & Events
  • Support logistics and follow-up for networking events, trade shows, and industry partnerships
  • Manage referral partner communications and track partnership activity
• Reporting & Operations
  • Compile weekly marketing activity reports for the Brand Manager
  • Track key metrics across all channels (outreach volume, response rates, lead quality, ad performance)
  • Participate in weekly structured reviews and lighter async check-ins throughout the week

What You Own vs. What Stays with the Brand Manager

• Daily campaign execution and monitoring
• Drafting content, outreach sequences, and ad copy
• Building and maintaining target lists
• Setting up campaigns across all platforms
• Data gathering for case studies and reports
• Scheduling and publishing content
• Tracking metrics and compiling reports

Qualifications

• 2-4 years of experience in B2B marketing, demand generation, or digital marketing coordination
• Hands-on experience with LinkedIn as a B2B marketing channel (content and/or outreach)
• Experience with cold email and outreach platforms
• Experience with LinkedIn outreach tools
• Familiarity with paid advertising platforms (Google Ads, Meta Ads, LinkedIn Ads)
• Strong written English - ability to draft professional, human-sounding copy that avoids jargon and AI-generated tone
• Comfortable using AI tools as drafting assistants, with the ability to review and refine output and avoid overreliance on AI
• Highly organised with strong attention to detail and the ability to manage multiple campaigns simultaneously

Nice to Have

• Experience in an agency environment or supporting B2B services businesses
• Familiarity with Amazon, eCommerce, or FMCG sectors
• Experience producing case studies or B2B video content
• Exposure to Account Based Marketing strategies

What Success Looks Like (First 90 Days)

• A consistent cadence of at least one LinkedIn post per week across business and personal profiles
• Cold outreach campaigns running smoothly across both LinkedIn (HeyReach) and email (Instantly)
• Paid ad campaigns monitored and reported on weekly
• At least one case study or written testimonial in progress or published
• A content bank of post ideas built from internal team knowledge and competitor research
• Clear, structured weekly reports delivered to the Brand Manager
• A steady flow of qualified conversations beginning to emerge

What We’re Looking For in a Person

• Execution-focused: You get things done without needing to be chased
• Detail-oriented: You care about quality and brand consistency in everything that goes out
• Proactive: You flag issues, suggest improvements, and don’t wait to be told what to do
• Coachable: You take feedback well and can quickly adapt to RocketAMS’s brand voice and standards
• Communicative: You’re responsive on Slack/async tools and keep the Brand Manager informed without being asked
• Curious: You stay across B2B marketing trends, test new approaches, and bring ideas to the table

Working Rhythm

• Weekly structured review with the Brand Manager (video call)
• Lighter async check-ins throughout the week via Slack
• Access to internal tools: Instantly, HeyReach, Google Ads, Meta Ads, LinkedIn, Fireflies, and Claude
• You’ll have autonomy in day-to-day execution, with clear guardrails and quality checkpoints established by the Brand Manager.