B2B Marketing Automation Associate @Projectgrowth

[Hiring] B2B Marketing Automation Associate @Projectgrowth

Apr 05, 2025 - Projectgrowth is hiring a remote B2B Marketing Automation Associate. 💸 Salary: unspecified. 📍Location: Africa, South America.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.

Role Description

This role involves ensuring we’re maximizing every touchpoint in our marketing funnel to drive conversions.

Advancing deals along the pipeline—improving booking rates, close rates, and overall deal velocity via email, SMS, and phone.
Automate the job of the BDR/SDR team to make their tasks more efficient.

Key Responsibilities

Create and implement email and SMS marketing campaigns that align with our overall marketing strategy.
Own newsletter campaigns to engage and nurture leads.
Collaborate with the team to develop compelling and engaging messaging that aligns with our brand voice.
Clearly define lifecycle stages and lead status to enhance marketing and sales alignment.
Track and optimize our calling efforts—caller ID, follow-up tracking, etc.
Contribute to the development of lifecycle marketing strategies that grow customer retention, ROI, and LTV.
Conduct A/B testing on your email/SMS campaigns to optimize subject lines, engagement, open rates, and conversions.
Develop and optimize marketing automation workflows in HubSpot.
Track and report on campaign performance metrics weekly.
Maintain and update performance dashboards with the latest data.
Map customer journeys in Miro and create visual workflows.
Work closely with sales to align lifecycle marketing efforts with pipeline goals.
Manage lead scoring, segmentation, and trigger-based automation to personalize outreach.
Optimize and refine existing lead nurture sequences to increase booking rates.
Drive experiments to improve email deliverability and response rates.
Manage AI-driven chatbot conversations and launch phone call campaigns (bonus, not required).

Career Growth

This role offers a clear path for professional growth, mentored by marketing leaders who are deeply invested in your development. As you scale lifecycle efforts, there is room to take on more strategic ownership of the customer journey.

This is a great role for someone who wants to become a Marketing Manager, Sales Ops Manager, or Marketing Automation Manager.

Qualifications

3+ years managing B2B lifecycle marketing campaigns, ideally for SMB (as opposed to Enterprise).
Proficient in HubSpot.
Experience setting up and optimizing email, SMS, and automation workflows.
Strong analytical skills—you’re obsessed with tracking, reporting, and improving performance.
Ability to create and maintain performance dashboards.
Experience running A/B tests to improve conversion rates.
Strong project management and organizational skills with keen attention to detail.
Excellent communication skills, particularly in a remote, fast-paced environment.
Fluent in English—there’s no copywriter to manage, so you’ll need to handle messaging yourself.
You must speak quickly. Everyone on our team is a fast talker, and we need someone who can keep up.

Bonus

Experience managing AI bots, phone call campaigns, or automated LinkedIn.

Application Process

Fill in the application form.
Record a video showcasing your skill sets.

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📍	Be aware of the location restriction for this remote position: Africa, South America
‼	Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.

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B2B Marketing Automation Associate @Projectgrowth

Marketing

Salary 💸 unspecified	Remote Location Africa, South America
Job Type contract	Posted Apr 05, 2025

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️

📍	Be aware of the location restriction for this remote position: Africa, South America
‼	Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.

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