[Hiring] B2B Lifecycle Marketing Manager @PubNub

Role Description

As our B2B Lifecycle Marketing Manager, you'll own customer lifecycle marketing across onboarding, product adoption, engagement, retention, expansion and win-back.

You'll use product usage, customer behaviour and account signals to identify opportunities to deepen adoption, expand usage and reduce churn, then turn those insights into scalable lifecycle programmes. These programmes may span:

• Product-led experiences
• Customer education
• Targeted campaigns
• Account Manager plays
• Marketing automation

Because PubNub is a real-time infrastructure platform, customer growth is closely connected to how customers build with and use the product. You'll work closely with:

• Account Management
• Customer Success
• Go-to-Market Engineering team

to understand customer use cases, identify meaningful adoption and expansion signals, and create programmes that help customers realise more value from PubNub while improving retention and Net Revenue Retention (NRR).

Qualifications

• 3+ years of experience in B2B SaaS, platform or technology lifecycle/customer marketing, with hands-on ownership of programmes that influence adoption, retention and/or expansion.
• Experience using product usage, behavioural or customer-health signals to segment customers and identify adoption, retention or expansion opportunities.
• Comfort working with technical products and understanding how technical audiences evaluate and adopt software.
• Experience translating customer needs, behaviours or use cases into targeted lifecycle programmes rather than relying on a single campaign or channel.
• Hands-on experience with CRM and marketing automation.
• Experience using lifecycle marketing to influence customer adoption, retention, expansion or other commercial customer-growth outcomes.
• Strong cross-functional collaboration with Customer Success, Account Management and/or Sales.

Requirements

• Experience working with a platform, PaaS, API, developer tool, cloud/infrastructure product or other usage-driven technology.
• Familiarity with product-led growth programmes.
• Experience supporting developer or technical customer bases.
• Experience marketing to enterprise customers.
• Experience working within a consumption or usage-based revenue model.

Benefits

• Collaborative, people-first company culture.
• Flexibility and remote-first work environment.
• Continuous learning opportunities.
• B2B engagement with monthly compensation ranging from PLN 12,000 to PLN 20,000.
• Benefits that support your success and well-being, where applicable.

Ready to Drive Customer Growth?

If you're excited about creating data-driven B2B SaaS lifecycle programmes that strengthen customer relationships, increase product adoption, improve retention and drive expansion, we'd love to hear from you. Join PubNub and help customers unlock the full potential of real-time technology.

Information Accuracy Note: Candidates are expected to provide accurate, complete, and truthful information throughout the application and hiring process. Any material misrepresentation or omission may affect employment eligibility.