[Hiring] B2B Growth Marketer @SalesPlaybook AG

Role Description

The best B2B technology companies already know that founder- and executive-led content is one of the strongest pipeline channels there is. What holds them back is the doing: positioning is fuzzy, the right angle is hard to find, time is scarce, and staying consistent over months is harder still. Closing that gap – building the go-to-market foundation and turning a busy expert's knowledge into content that actually moves their business – is what you'll do.

As a B2B Growth Marketer, you'll own part of the growth motion for a portfolio of clients: from go-to-market strategy and positioning, to a running LinkedIn engine, to the content itself. Think of it as several jobs in one: strategist, sharp copywriter, organized project manager, and trusted customer-success partner. You'll sit close to founders and executives, pull the expertise out of their heads, and turn it into positioning, systems, and content that sound unmistakably like them and earn them the right attention.

And yes – you essentially get paid to learn from successful founders and executives every week.

Tasks

• Go-To-Market, Positioning & Messaging Setup
  • Segment the client's market and define their Ideal Customer Profile (ICP).
  • Develop a positioning & messaging strategy.
  • Create internal and external alignment on the strategy.
• LinkedIn Go-To-Market Engine
  • Build a bespoke LinkedIn content strategy.
  • Stand up a structured content operations system.
  • Optimize LinkedIn profiles.
  • Automate LinkedIn ICP network expansion.
  • Set up and manage LinkedIn Thought Leader Ads.
• The Content Engine
  • Run bi-weekly content calls to draw out each client's expertise.
  • Turn those calls into clear content outlines and write content.
• Client Success & Project Ownership
  • Keep communication smooth and timelines on track.
  • Build monthly performance reports.

Qualifications

• Hands-on B2B marketing experience across positioning, messaging, and ICP definition.
• Excellent writing and communication in both German and English.
• Genuinely strong copywriting skills.
• Comfort with LinkedIn as a go-to-market channel.
• A highly organized way of working.
• Natural curiosity.
• Sharp research habits.
• A detail-oriented mindset with high standards for quality.
• Grounded confidence.

Requirements

• Experience in B2B marketing.
• Strong writing skills in German and English.
• Proficiency in LinkedIn content operations and automation.
• Ability to manage multiple accounts.
• Strong research and analytical skills.
• Attention to detail.
• Confidence in communication.

Benefits

• Building and co-shaping DACH's leading Pipeline, Sales & HubSpot agency.
• Working with a manageable number of focused clients (4–6 simultaneously).
• Positioning as a specialist expert in the B2B sales landscape.
• 90% remote work and fast decision-making processes.
• Performance-based compensation based on results.
• Professional development budget of up to 5,000 CHF annually.

Company Description

For fast-growing 7-figure B2B software entrepreneurs committed to scale sales quickly, efficiently & without 6-figures mistakes through hands-on pipeline generation, revenue enablement & a world-class CRM.

Hiring Process

• Initial Conversation 30' : Get to know each other and understand whether we are a fit.
• Deep Dive Conversation 60' : We dive deep into your previous experience that relates to the job.
• Remote Task : Complete our remote task at home, followed by a 15min Q+A.
• Offer & Get-To-Know the Team : Speak to our entire team, which has the final say.
• Reference Checks & Signature : We typically do 2-3 thorough reference checks as a final step.