[Hiring] Audience Specialist @Reach plc

Role Description

We are looking for an Audience Specialist to join our team at Reach. This is a fantastic opportunity for a digital audience expert to step into a pivotal role developing and executing strategies to grow our audience across our entire portfolio of national and regional brands. As the day-to-day expert for newsletters and direct messaging, you will collaborate with diverse teams to turn strategy into action, providing tailored guidance and best-practice training to our content teams.

What will the role involve?

• Audience Strategy: You will develop and execute the strategy for growing audiences across newsletters and direct messaging channels.
• Expert Guidance: You will act as the go-to person for implementing best practices and providing hands-on training for content teams across the portfolio.
• Data-Driven Optimisation: You will collaborate with the wider Audience team to provide bespoke guidance to brand teams, helping them optimize content based on data.
• Engagement Growth: You will work with Editorial and Growth teams to identify content types and topics that best drive user acquisition and retention.
• Performance Tracking: You will monitor key metrics and audience performance to develop and refine distribution plans.
• Inclusion: You will play your part in building a diverse and inclusive organisation that reflects the communities we serve.

Qualifications

• You are audience-focused with a deep knowledge of how to grow direct relationships with readers.
• You have strong analytical skills and are comfortable using analytics tools to inform your decision-making.
• You possess excellent project management skills with the ability to lead cross-functional teams.
• You have a background in publishing, ideally with experience owning newsletters or working in an audience-led role.
• You are a strong communicator and team player who can adapt to the shifting requirements of the business.
• You have excellent time management skills and maintain professionalism at all times.

Requirements

• 12-month Fixed Term Contract (FTC) to cover a maternity leave.
• Remote UK-based role working across all our regional and national brands.

Benefits

• 25 days' holiday (plus bank holidays), as well as an extra day after you've been with us for three, five, and 10 years.
• Holiday Purchase Scheme: We have a scheme to help you buy extra holiday if you want to.
• Volunteering Day: An extra day's paid leave each year to volunteer for a cause close to your community or your heart.
• Big moment day: An extra day’s paid leave for a moment that matters to you - like getting married, moving house, or welcoming a new addition to the family (human or furry!).
• Retirement Savings: We'll match your company pension contributions up to 6% and you can contribute through salary sacrifice.
• Supportive Policies: We’re proud to have a range of policies to support people in and outside work, including enhanced family leave and flexibility.
• Healthcare cash plan: Giving you money back for a range of medical expenses and fast access to doctor's appointments.
• Car lease scheme: You can buy a brand new electric or hybrid car through our leasing partner and pay through salary sacrifice.
• Wellbeing support: Including a 24/7 assistance programme for you and your family.
• Discounts: Access to lots of discounts, including 15% off with Reach's online marketplace, Yimbly.
• Interest-free loans: Including for season tickets and technology.