[Hiring] Associate, Social Media & Content @Girl Scouts of the USA

Role Description

Girl Scouts of the USA is seeking a bilingual (Spanish/English) Social Media and Content Associate to support the publishing, creation, and execution of high-performing content across national social media channels. This role is ideal for a highly organized and proactive storyteller, with strong instincts for what performs well on platforms like Instagram and TikTok.

Essential Responsibilities

• Content Management and Publishing:
  • Route the content calendar for approvals. Secure necessary approvals and schedule content.
  • Publish and maintain the council stakeholder-facing SharePoint site of social media resources and assets.
  • Serve as a point of contact for influencer vetting in partnership with the Girl Scouts Communications team.
  • Manage and maintain a social media monitoring schedule.
  • Track designer creative requests.
  • Organize and maintain social video and asset library.
  • Support editorial and content brainstorm meetings, including scheduling, calendar management, and preparation.
  • Assist with community engagement, including comment moderation, response drafting, and identifying opportunities to drive conversation.
  • Stay on top of platform trends, algorithm changes, and emerging content formats. Present trends during Monday trend meetings.
  • Monitor social listening tools and identify relevant cultural or community conversations.
• Content Creation:
  • Bring proactive content ideas to editorial meetings and contribute to social media campaign development.
  • Create engaging, on-brand social media content including short-form video, graphics, and captions.
  • Shoot and edit short-form video optimized for social media, primarily using iPhone and platform-native or lightweight editing tools.
  • Support on-site content captured at photoshoots or events. This is an occasional responsibility and may include travel.
  • Help manage talent, families, and youth participants during content capture opportunities.
  • Collaborate with brand, communications, cookie, program, and membership teams to align social media content with broader campaigns as assigned.
• Reporting:
  • Analyze performance of social media content and incorporate insights into weekly team calendar meetings.
  • Assist with reporting requests as needed.
• Other Duties:
  • Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.

Qualifications

• Bachelor’s degree or equivalent experience.
• Minimum of 3-5 years’ experience in corporate environment.
• 3-5 years of relevant, hands-on experience with social media content creation and management.
• Bilingual proficiency in English and Spanish required.
• Strong prioritization, organization, and project management.
• Strong writing, verbal communication skills with the ability to adapt tone for different platforms.
• Strong understanding of short-form video platforms (Instagram reels, TikTok) and demonstrated experience filming and editing social-first content.

Requirements

• Proactive mindset with the ability to identify opportunities and act on them independently.
• A positive attitude with the ability to keep cool under pressure.
• Ability to work occasional evenings or weekends for live events or real-time social coverage.
• Demonstrated understanding of social media trends, platform culture, and emerging content formats across TikTok and Instagram.

Benefits

• Paid Time Off: GSUSA offers 20+ days of paid time off, 2 floating holidays, as well as 9 workplace holidays per year. GSUSA staff also enjoy a paid holiday year-end office closure between Christmas and New Year's.
• Medical and Behavioral Health Coverage: Plan options with individual and family coverage which includes wellness, hospitalization, and fertility assistance. Both plans include GSUSA partial subsidy of premium costs.
• Dental and vision coverage.
• Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs) including Health, Dependent Care, and Limited FSA for those with Health Savings Accounts.
• Company-paid life insurance.
• Flexible work arrangements.
• 12 weeks of paid parental leave.
• 401(K) with company match.
• Sick leave.
• Short- and Long-Term Disability for salary continuation.
• Health and Wellness Classes and Activities throughout the year.
• Access to Employee Engagement Groups.