Role Description
The Associate SEO Lead is the senior execution and quality role on the Rocket Clicks SEO team. Reporting to the Director of SEO, this role is responsible for SEO execution across all assigned client accounts, with particular ownership of:
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Technical SEO
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Crawl and indexation analysis
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HTML and site structure review
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AI workflow development
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Quality control of deliverables
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Direct mentorship of SEO Specialists
This role requires proficiency across all aspects of SEO, advanced technical SEO expertise, fluency with AI tools and AI workflow design, and the ability to diagnose problems independently.
Qualifications
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Advanced Technical SEO Expertise
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HTML & Site Structure Fluency
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Crawl & Log Analysis
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Local SEO Technical Knowledge
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Content Direction & Structure
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AI Fluency & Workflow Building
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Critical Thinking & Independent Problem Solving
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Quality Orientation
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Leadership Without Ego
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Communication Skills
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Executional Discipline
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Curiosity & Adaptability
Requirements
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Bachelor's degree in Marketing, Communications, Business, Computer Science, Data Analytics, or a related field preferred.
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SEO, analytics, or platform certifications are a plus, including Google Analytics 4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, or similar tools.
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4 to 7 years of professional SEO experience, preferably in an agency environment.
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Proven track record of technical SEO execution that improved organic visibility, crawl health, indexation, rankings, leads, or local search performance.
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Strong hands-on experience with technical SEO audits, implementation oversight, and complex troubleshooting.
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Experience directing or reviewing SEO content production, including content briefs, structural guidance, on-page optimization, and internal linking within hub-and-spoke or cluster architectures.
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Demonstrated experience using and building AI workflows in day-to-day SEO work, including prompt engineering, custom skill or workflow creation, and AI-assisted execution at scale.
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Comfort reading HTML and identifying issues at the markup level, including ability to write specs, work alongside developers, and verify implementation.
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Familiarity with Google Search Console, Google Analytics 4, Google Business Profile, Screaming Frog, log file analyzers, SEMrush, Ahrefs, BrightLocal, Looker Studio, or similar platforms.
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Experience working within WordPress or similar CMS environments, including familiarity with how themes, plugins, and template logic affect SEO output.
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Prior experience in local SEO, legal marketing, family law, or service-based industries strongly preferred.
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Experience mentoring junior team members or reviewing SEO work preferred.
Benefits
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10 Paid Vacation Days per year
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5 Paid Sick Days per year
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10 Paid Company Holidays per year
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Parental and bereavement leave
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Performance bonus plan