[Hiring] Associate Paid Social & Programmatic Lead @Rocket Clicks

Role Description

The Associate Paid Social & Programmatic Lead owns execution of paid social and programmatic media across the Rocket Clicks client roster. Reporting to the Director of Paid Media, this role consolidates paid social, display, and CTV work that currently sits with search-focused account teams and takes direct ownership of campaign builds, budget pacing, audience design, creative briefing, measurement, and performance analysis on those channels.

This is a channel role, not an account role. Rather than owning a book of clients, you own Meta, LinkedIn, TikTok, Snapchat, Reddit, X, YouTube, and programmatic display and CTV across every account that runs them. Because these channels are not currently run to a single standard, you are also building the standard.

Strategy is developed in partnership with the Director of Paid Media, who holds final approval. You are expected to bring complete recommendations rather than open questions: the hypothesis, the cost, the expected outcome, how it will be measured, and what you would trade off to fund it.

Qualifications

• 4 to 7 years of professional paid media experience with a primary focus on paid social, preferably in an agency environment.
• Demonstrated ownership of paid social as a primary channel, ideally as the most senior social person in the organization rather than one buyer among several.
• Proven track record improving lead volume, lead quality, and cost per acquisition in lead generation. An ecommerce background is workable when paired with meaningful lead generation experience.
• Advanced hands-on Meta Ads Manager experience across campaign architecture, audience strategy, Advantage+ products, lead forms, creative testing, and Conversions API.
• Hands-on programmatic experience in StackAdapt, Simpli.fi, or comparable DSPs, covering display, native, and CTV. Experience with some of these platforms rather than all of them is acceptable.
• Working experience across LinkedIn, TikTok, Snapchat, Reddit, X, or YouTube advertising. Depth in LinkedIn and B2B lead magnet strategy is strongly preferred.
• Experience writing creative briefs and directing designers or video editors. Hands-on production ability in Canva, Figma, or basic video editing is a plus, not a requirement.
• Experience in regulated or considered-purchase categories such as legal, financial services, healthcare, or B2B is strongly preferred.
• Conversion tracking experience including Google Tag Manager, GA4, pixel and Conversions API setup and QA, offline conversion imports, and call tracking.
• Hands-on experience using and building AI workflows in day-to-day paid media work, including prompt design and custom skill or workflow creation.
• Prior agency or multi-client experience preferred, along with comfort presenting channel performance to internal stakeholders.

Requirements

• Advanced Meta Ads expertise.
• Hands-on programmatic experience.
• Lead generation background.
• Ability to write creative briefs and direct creative production.
• Fluency with AI tools and workflow design.

Benefits

• 10 Paid Vacation Days per year
• 5 Paid Sick Days per year
• Paid Company Holidays
• Maternity Leave
• Paternity Leave
• Bereavement Leave