[Hiring] Associate Media Director, Paid Social & Programmatic @Power Digital

Role Description

As an Associate Media Director, Programmatic you will be responsible for driving performance, strategy, and account growth for major multi-channel paid media clients. You will report directly to the Media Director, who will assist with strategic development, planning, and team management, but you should own all media strategy, planning, execution, analysis, and reporting, and be comfortable leading a team and client communication.

As the Associate Media Director, Programmatic you should have strong client-facing skills and be able to lead as the subject matter expert in internal meetings, client meetings, and pitch meetings with new client prospects. This is a client-facing role. You will have experience developing and deploying paid media strategies across multiple channels, guiding an internal team towards successfully driving business growth for clients, and confidently recommending strategies to clients and defending the work.

Responsibilities

• Successful end-to-end management & strategic oversight of designated paid media accounts.
• Meet pacing & KPI requirements for held accounts, ultimately working to move the goal posts & set improved performance expectations.
• Own all paid media strategy, project ideation, road-mapping & testing, leading the team with confidence & direction.
• Manage a team of 2-3 Media Supervisors, guiding work, delegating tasks & developing their strategic & technical skillsets.
• Work with Client Service Managers & the Group Media Director to identify client goals, priorities & efficiency requirements.
• Actively work to increase billing & channel support for existing media accounts & propose opportunities to expand media coverage for new accounts.
• Continually work to learn new strategies, test new platforms & expand Healthcare paid media offerings.
• Own and build out programmatic media vendor relationships, playbook, and strategies across channels like CTV, OLV, display, native, and more.
• Function as the primary point of contact and escalation for all ‘owned’ accounts, responsible for performance.
• Generate reports, write insights, & communicate with the client for designated accounts.
• Responsible for the ongoing maintenance of held accounts, including optimizations, structural updates, bidding methodologies, conversion types, and copy revisions.
• Drive strategic ideation on all accounts, designing & adjusting campaign strategies to meet each client’s business goals.
• Design & deploy tests in accounts on a monthly & quarterly cadence.
• Continuously test, verify, and improve full-funnel structures.
• Helping to develop effective use of AI tools to streamline workflows and improve performance.
• Other applicable or related duties as assigned.

Qualifications

• 6-8+ years of Paid Media experience.
• Experience managing multiple paid media accounts with budgets ranging between $300K-$3MM per month.
• Experience driving paid media strategy, project road maps, media plans, competitive research, testing and measurement frameworks for clients across multiple media channels.
• Extensive experience in campaign management & strategy across Programmatic advertising and Meta Ads, with Google preferred.
• Familiarity with multiple programmatic DSPs with managed service and self service preferred.
• Experience with full funnel strategy, lead generation, driving brand awareness and measuring incremental lift.
• Experience with Google Analytics, GTM, conversion and optimization strategy.
• Ability to write ad copy, guide creative strategy, identify asset requirements and establish a creative testing cadence.
• Client relationship management experience.
• Team management, delegation, and development experience.

Requirements

• Proficiency in spoken and written English at an advanced level is required for this role.
• 100% remote and US time zone working hours are required.

Key Performance Indicators (KPIs)

• Managing a full workload indicated by $30K revenue/employee.
• Pace within 98% of the budget goal.
• Reach conversion goals within 95%+ of target.
• 100% of deliverables/tasks completed on time or proactively communicate if delayed.

Most Important Things (MITs)

• Lead paid media strategy and client performance for 1-3 key accounts.
• Excellence in channel production and account performance.
• Mastery of internal and external reporting analysis.
• Excellence in problem solving, client business goal interpretation, and strategic planning.
• Strong client and team communication.
• Delegation of ownership, work prioritization, and team development.