[Hiring] Associate, Marketing Personalization & Program Design @Girl Scouts of the USA

Role Description

As a member of the Marketing team, the Associate, Marketing Personalization & Program Design (Bilingual - Spanish) supports the Marketing Personalization & Program Design team in the day-to-day execution of program development, release, and promotional initiatives. This role prepares, adapts, and quality-assures personalized, culturally responsive content for girls, caregivers, and volunteers—ensuring materials are accurate, inclusive, and transculturated in both English and Spanish. Working cross-functionally with creative, digital, and program partners, this role provides project coordination across multiple workstreams while independently managing select assignments.

• Strengthens program promotions, member engagement, and the delivery of impactful program experiences across diverse audiences and touchpoints.
• This position reports to the Director of Marketing Personalization & Program Design.

Qualifications

• Culturally aware and committed to inclusive, multicultural marketing, with a strong interest in transculturation and serving diverse audiences.
• Collaborative and team-oriented, with experience supporting creative, digital, editorial, or program teams and coordinating feedback across stakeholders.
• Highly organized and detail-oriented, with strong skills in project coordination, file management, timeline tracking, and version control across multiple workstreams.
• Comfortable in a fast-paced environment, able to manage multiple tasks simultaneously, adapt to shifting priorities, and escalate issues early when direction is needed.
• Able to follow established briefs and structured processes, demonstrating initiative, sound judgment, and a willingness to learn new systems quickly.
• Familiarity with project management and marketing tools, such as task trackers, CMS platforms, collaboration software, or design templates.
• Experience in mission-driven, nonprofit, education, or youth-serving organizations or multicultural/Hispanic marketing is a strong plus.

Requirements

• Bachelor’s degree or equivalent experience.
• Minimum 1-3 years of experience in marketing, content development, brand support, or project coordination in a related environment.
• Exceptional bilingual (English/Spanish) written and verbal communication skills, with the ability to review and refine translated/transcreated content for clarity, accuracy, and cultural resonance.

Benefits

• Paid Time Off: GSUSA offers 20+ days of paid time off, 2 floating holidays, as well as 9 workplace holidays per year. GSUSA staff also enjoy a paid holiday year-end office closure between Christmas and New Year's.
• Medical and Behavioral Health Coverage: Plan options with individual and family coverage which includes wellness, hospitalization, and fertility assistance. Both plans include GSUSA partial subsidy of premium costs.
• Dental and vision coverage.
• Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs) including Health, Dependent Care, and Limited FSA for those with Health Savings Accounts.
• Company-paid life insurance.
• Flexible work arrangements.
• 12 weeks of paid parental leave.
• 401(K) with company match.
• Sick leave.
• Short- and Long-Term Disability for salary continuation.
• Health and Wellness Classes and Activities throughout the year.
• Access to Employee Engagement Groups.

Company Description

Founded in 1912, Girl Scouts of the USA (GSUSA) is the preeminent leadership development organization for girls and the leading authority on their healthy development. Millions of Girl Scout alums across the country and the world have gone on to achieve incredible things and make a tremendous impact in fields ranging from public policy, medicine, journalism, and athletics to international relations, science, technology, art, and entertainment.

As a mission-driven organization, Girl Scouts of the USA champions girls as they explore their worlds, try new things, and develop the courage, confidence, and character to make the world a better place.