[Hiring] Associate Director, Social Media Strategy @C.A. Fortune

Role Description

The Associate Director, Social Media Strategy is a strategic leader who translates cultural insights, platform expertise, and brand thinking into social-first strategies that move client business forward. They are the SRW | C.A. go-to expert on the ever-evolving world of social media and lead a team of social savvy individuals who ground recommendations in audience insight, platform behavior, social listening, and cultural trends.

While social strategy is their primary craft, they also bring broader marketing strategy experience to the table, from digital and integrated campaign planning to consumer insights and competitive analysis. They lead multiple client accounts at once, mentor and guide their team, partner closely with cross-functional teams, and aren’t afraid to roll up their sleeves to support content creation when the moment calls for it.

Qualifications

• Strong communication and storytelling skills.
• Ability to distill complex ideas into clear, actionable recommendations.
• Knack for writing short, catchy copy in a social-friendly tone of voice.
• Proven experience developing and leading social media strategy, including deep knowledge of TikTok, Instagram, Facebook, Pinterest, LinkedIn, YouTube, and emerging platforms.
• A deep understanding of organic and paid social nuances, and how they work together to support integrated campaigns.
• Broader digital marketing strategy experience (paid media and integrated campaign planning).
• Ability to manage multiple accounts and competing priorities at once in a fast-paced environment.
• A collaborative, proactive, solutions-oriented approach.
• Curiosity about people, culture, and what drives consumer behavior, with a finger on the pulse of what’s trending.
• Experience supporting light content creation (copywriting, content ideas, occasional shooting/editing) when the need arises.
• Skilled in navigating senior-level client relationships with confidence.
• Ability to utilize AI tools for time efficiencies, to enhance strategic output and to supplement content creation.
• Experience understanding and synthesizing data into clear, actionable takeaways for clients and internal teams.

Requirements

• A track record of growing client accounts and identifying new strategic opportunities within existing scopes of work.
• Experience running brainstorms or creative planning sessions.
• Ability to interpret social listening, competitive insights, and performance dashboards into strategic recommendations (using tools like Sprout Social).
• Familiarity with influencer and creator partnerships and how content performs across profiles.
• Hands-on content creation experience (shooting, editing, using tools like Canva, CapCut, or similar).
• Experience managing or mentoring junior strategists, social media managers and content creators.
• Experience working with CPG brands is preferred.

Benefits

• PTO and sick days.
• 11 paid company holidays per year.
• 1 floating holiday.
• 2 paid volunteer days per year.
• Bonus eligible.
• 3 months fully paid parental leave (regardless of gender).
• Medical, dental, and vision.
• Paid company life insurance.
• 401k with company match.
• Summer hours (half day Fridays from Memorial Day thru Labor Day).
• Work from home flexibility.