[Hiring] Associate Director, Social Media @Directive

Role Description

Are you a true marketing nerd with a passion for social media advertising and people management? Do you love building new things and motivating your team to win? Then you may be the Associate Director of our dreams!

The Associate Director of Paid Social sits on the fast-growing Communications team. Our social media team is on the cutting edge of media marketing for enterprise B2B clients. We’re a hub of innovative strategies, helping clients leverage the full power of LinkedIn, Meta, YouTube, Reddit and more to reach, engage, and convert their target audiences.

Overview: Associate Directors are the most important people at Directive. They are directly responsible for strategic excellence in their zone of genius and developing their team of social strategists. As an Associate Director in one of our most creative divisions, you have the opportunity to help shape both our product and culture.

Roles & Responsibilities

• Lead a pod of up to 8 Social Media Strategists.
• Set the tone for excellence across your team and clients.
• Goal Setting: Responsible for setting the goals for each client engagement in their pod.
• Best Practices: Ensure that every one of their clients follows best practices and our unique methodology for Social Advertising.
• Breakdown Barriers: Understand approval moments and support strategists in earning a yes.
• Ensure roadblocks are discussed in every 1x1 conversation with Strategists, establishing action plans for success.
• Accountability: Build structure, create a cadence, support proactively, and empower your team with clear communication and expectation setting.

Qualifications

• 4+ years experience working at a performance/digital marketing agency (bonus for B2B).
• 2+ years people management experience.
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads and Meta.
• Understanding of different Ad Units within the LinkedIn and Meta Platforms such as conversation ads, document ads, CTV, and more.
• Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more.
• Ability to delegate to team members to ensure joint success.
• Ability to de-escalate client fires and proactively prevent fires from starting.
• Strong understanding of Paid principles, including ICP research, ad copywriting, bid management, and campaign optimization.
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms.
• Ability to drive results and measure via OCT.
• Proven and measurable success with mid-market or enterprise accounts.
• Ability to translate and articulate strategy and tell stories with data.
• Equal parts competitive and curious; a true problem solver.
• Ability to organize, prioritize and manage multiple projects simultaneously.
• Quality-obsessed and passionate about advertising.
• Travel to visit clients approximately once per year, per client or as needed.

What Success Looks Like

• Encompass core values through every interaction; internally and externally.
• Effectively manage a team of up to 8 Strategists and Senior Strategists.
• Meet and exceed department level KPIs, such as client growth and goal attainment.
• Build client trust and relationships that create consistent renewals with Senior Stakeholders.
• Surface cross-sell opportunities that align with client goals and objectives.
• Offset client churn through referrals, upsells, and cross-sells.
• Clearly communicate results with client point of contact and executives and internal team members.
• Exceptional decision making regarding strategic direction for accounts and growth and retention of key talent.

Benefits

• Annual base salary range for this position based in the United States is $100,000- $135,000 USD with bonus eligibility.
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family.
• Mental health support through Spring Health and Headspace membership.
• Physical therapy through Omada and complimentary One Medical membership for primary and virtual care.
• Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave.
• Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure, which scales in total amount over time.
• Annual Company-wide Retreat.

Work Environment Requirements

• Remote-first company with the ability to work from anywhere in the US.
• Option to enjoy state-of-the-art offices in Irvine, California.
• Must have reliable internet access and a professional background.
• Ability to remain stationary for extended periods and observe written/verbal communication.
• Reasonable accommodations may be made for qualified individuals with disabilities.

Additional Information

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.