[Hiring] Associate Director of Organic Growth & Content @Enlightium Academy

Role Description

You'll own Enlightium's organic media engine end-to-end. The storytelling, the content systems, distribution, AI-leveraged workflows, and the in-house media team. You'll report into executive leadership and partner closely with admissions, academics, and our founders.

This isn't a social media manager job with a senior title. It's an operator role with full accountability for organic growth as a primary enrollment channel. If we do this right, organic media becomes the lowest-cost and highest-trust source of new families coming to Enlightium within three years.

What you'll own

• Strategy: Platform priorities, audience segments, content pillars, growth targets. You decide where Enlightium shows up online and why.
• Storytelling: Stories from students, parents, teachers, alumni, founders, and the broader community, captured and distributed at the cadence modern algorithms reward.
• Content operations: A daily publishing engine across YouTube, Instagram, TikTok, LinkedIn, podcasts, and emerging platforms. Workflows that scale past what any one person could produce.
• Production leadership: Coordinating videographers, editors, designers, and internal contributors.
• AI-native systems: Using AI for ideation, scripting, clipping, repurposing, captioning, optimization, and analytics. Making a small team operate like a large one.
• Performance: Organic reach, watch time, inquiry generation, application attribution, cost-per-inquiry, and enrollment influence. The metrics that connect content to revenue.
• Brand authority: Positioning Enlightium as the most trusted Christian education brand online.

Qualifications

• 5+ years building organic audiences for a brand, a creator, a media company, or some combination of those.
• Ability to show growth metrics and strategies employed.
• Think in systems; consistent output through workflows, templates, and AI-leveraged production loops.
• Understanding of short-form video and platform-specific strategies.
• Analytical mindset; familiarity with retention curves, engagement rates, and attribution models.
• Ability to move between strategic and hands-on tasks.
• Alignment with Enlightium's Christian mission and ability to communicate it authentically.
• Passion for making Christian education accessible and flexible for all families.

Requirements

• Location: Spokane, WA, or Phoenix Metro Area. Open to a remote position for the right leader.
• Compensation: $75,000 - $100,000.
• Reports to: Executive leadership.
• Start: As soon as we find the right person.

How to apply

Share these three things through your resume and cover letter:

• A short note on why this role and why Enlightium.
• Examples of organic audiences, accounts, or content systems you've built. What you grew, from what to what, and how.
• Your honest read on what Enlightium should be doing on social today. We're looking for the way you think, not a polished pitch.