[Hiring] Associate Director of Content and Search Growth @Avocado Green Brands

Role Description

Avocado is seeking an Associate Director of Content & Search Growth to join our growing marketing team. This role is designed for an exceptional writer who thinks like a marketer. You will launch a new authority content platform on our main domain, work intimately on the content that sells our products, and be accountable for organic traffic, engagement, and revenue — including how visible we are inside AI search tools like ChatGPT, Perplexity, and AI Overviews.

We compete against brands with years of accumulated domain authority and large content teams. What we have that they don't is transparency: we know where our materials come from, we hold certifications our competitors cannot credibly write about, and we are a B Corp with the impact and documentation to back it up. Content grounded in facts only we can substantiate earns rankings on merit and gets cited by AI assistants. Your job is to help build that engine.

You will report directly to our Chief Marketing Officer and partner closely with our design and UX team, in-house studio, brand marketing team, and VP Sourcing & Certifications.

This is a hands-on writing role. You will work directly with the CMO, and as the program evolves, we expect to add a writer under you — but this job stays hands-on. We are looking for a player-coach, not a manager. We have deliberately scoped this as an Associate Director role with a clear path to Director. If you are strong, you will grow into broader ownership of our content strategy and voice, and eventually a team.

Note on Location: This role is remote within the United States. We prefer candidates based in the Washington, DC metro area, the New York metro area, or the Fullerton, CA area for in-person collaboration, but we are open to strong remote candidates.

Note on Pay Transparency: The pay range for this role is $100,000-130,000.

Qualifications

• Minimum of 5 years of content, SEO, or copywriting experience, ideally for DTC or e-commerce brands.
• Exceptional writing ability.
• The ability to write exceptionally well within an established brand voice.
• A track record of excellent work inside a content program.
• A working understanding of buying psychology and objection handling.
• Fluency with AI tools as a system.
• Rigor about factual accuracy.
• Comfort reporting on your work in terms of revenue rather than pageviews.
• Passionate about our brand's values of healthy living, environmental awareness, and social responsibility.
• Agency experience is valuable, particularly for writing in an established voice.
• Experience with a certified, regulated, or claims-heavy product category is a plus.
• Experience writing direct response scripts for audio or TV is a plus.
• Technical SEO depth, including site migrations and architecture, is a plus.
• Bachelor's degree in English, Journalism, Communications, Marketing, or a related field.
• Regular and predictable attendance.

Requirements

• Launch and own a new authority content platform on our main domain, from a blank page.
• Build the information architecture, topic clusters, editorial standards, internal linking strategy, and publishing cadence.
• Write and commission content on certifications, materials, sourcing, sleep science, buying guides, and our impact work.
• Align with our brand marketing team on a shared topic map.
• Own the copy on our product detail pages, category pages, comparison modules, and landing pages.
• Write small, high-leverage content such as navigation labels, CTAs, FAQs, tooltips, and in-page education.
• Run page optimization as a continuous program.
• Partner with our design and UX team.
• Own organic search strategy, including keyword research, technical SEO fundamentals, and content architecture.
• Own our visibility inside AI-generated answers.
• Report on organic traffic, organic revenue, and citation share in AI answers.
• Turn product specifications into a reason to buy.
• Write our certification, sustainability, and B Corp story.
• Support copy needs across other channels.
• Own the substantiation process for content referencing our materials, certifications, or sustainability claims.
• Use AI tools to improve speed and quality while maintaining editorial standards.
• Build and direct a freelance bench.

Benefits

• Medical (HMO, PPO, HSA), Dental, Vision.
• 100% Employer Paid Life Insurance.
• 401(k) with employer match.
• PTO.
• Volunteer days.
• Employee product purchase program.
• Annual Bonus Plan.
• Training and Tools to be successful along with a strong partnership from your peers and leaders.
• Access to wellness apps.
• Referral Bonus.
• Career growth opportunities.