[Hiring] Associate Director, Marketing - Biosimilars & Women’s Health @Meitheal Pharmaceuticals Inc

Role Description

The Associate Director Marketing - Biosimilars & Women’s Health will contribute to establishing the marketing function at an emerging biopharmaceutical company aiming to bring biosimilars to market. This role will support the development and execution of marketing strategies and commercial initiatives for the company’s growing biosimilar and women’s health portfolio including:

• Brand strategy
• Content creation
• Product naming and branding support
• Market research support
• Launch planning support
• Congress preparation
• Agency management

The ideal candidate will apply knowledge of the biosimilar industry and promotional standards to contribute to the creation of compliant, compelling content and promotional materials across the biosimilar lifecycle. This will include a combination of agency collaboration and management as well as in-house material creation. Additionally, the role will actively participate in the promotional review process, own responses to questions and comments related to assigned materials and help move content efficiently through approval.

This is not a maintenance role, but a build. This individual will provide input to help shape and scale the biosimilar marketing function including developing processes and ways of working e.g., workflows, material storage, and documentation.

Essential Responsibilities

• Contribute to the development of value proposition strategies that effectively communicate the benefits, outcomes, and cost-effectiveness of products to payers and other organized customers.
• Collaborate closely with the biosimilar/fertility team to align go-to-market strategies with overall Meitheal strategy, ensuring appropriate consistency.
• Work in concert with internal stakeholders to ensure alignment of pricing and contracting strategies with overall commercial objectives and biosimilar/fertility strategy.
• Monitor competitive pricing and contracting activities, and proactively identify opportunities and threats to inform strategic decisions including pricing and contracting.
• Oversee the implementation of contract strategies and contracting platforms, including bid processes, negotiations, and pricing analytics.
• Coordinate operational activities such as rebates, chargebacks, and government reporting, ensuring compliance with pharmaceutical regulations.
• Work with Biosimilar Operations team to support development of reimbursement programs, physician and patient resources to address barriers to access of Meitheal products including, but not limited to coding and billing guides, patient copay programs etc.
• Coordinate with external experts and internal teams as needed to facilitate informed decision making with respect to go-to-market strategies required for successful launch of Meitheal Biosimilar platform.
• Execute contract strategies tailored to the unique landscape of biosimilars, ensuring alignment with business goals and regulatory requirements.
• Manage operational budgeting and forecasting processes, ensuring financial justification for contract strategies and offerings based on ROI and sound business judgment.
• Collaborate with Biosimilar operations to provide comprehensive business analytics support, gathering and analyzing market intelligence and competitive data to inform strategic decision-making.
• Foster collaborative relationships with internal stakeholders, including Legal, Operations, Regulatory Affairs, Finance, Quality, and Human Resources, to achieve corporate objectives effectively.
• Support growth and cross collaboration between Meitheal's Women's Health Division.

Qualifications

• Demonstrated experience developing and executing marketing strategy, brand plans, promotional content, or commercial materials in a regulated healthcare environment.
• Experience participating in a promotional, medical-legal-regulatory, or comparable review and approval process.
• Working knowledge of applicable pharmaceutical advertising and promotional requirements, industry standards, and internal compliance practices.
• Experience with product launch planning, positioning, messaging, market research, congress planning, and commercial readiness activities.
• Experience managing marketing agencies, creative agencies, research vendors, or other external partners.
• Ability to work effectively with Medical, Legal, Regulatory, Clinical, Market Access, Sales, and other cross-functional teams.
• Demonstrated ability to manage multiple projects and deliverables with strong organization and follow-through.
• Willingness and ability to travel for company meetings, agency meetings, congresses, and other business needs.

Requirements

• Bachelor’s degree in marketing, business, life sciences, pharmacy, communications, or a related field required; advanced degree preferred.
• 6+ years of progressive experience in pharmaceutical, biotechnology, healthcare, or life sciences; experience with biosimilars strongly preferred.

Benefits

• Competitive pay and medical, dental, and vision insurance
• Flexible spending accounts
• Long- and short-term disability insurance, as well as life insurance
• 401(k) plan with match
• Competitive PTO and company-paid holidays
• Paid parental leave (maternity & paternity)
• Employee assistance program

Work Environment

• The ability to travel up to 25%, including overnights, as dictated by business need and attend all company sponsored events/meetings/conferences.
• Field-base Role/Remote.
• While performing the duties of this Job, the employee is frequently required to stand; walk; sit and talk or hear. The employee must occasionally lift and/or move up to 20 pounds.

AAP/EEO

Meitheal Pharmaceuticals is an Equal Opportunity Employer. We welcome and encourage applications from all qualified individuals, including minorities, women, veterans, and individuals with disabilities.