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Marketing
Associate Director, Growth & Performance
@AvantStay
[Hiring] Associate Director, Growth & Performance @AvantStay
Apr 02, 2025 - AvantStay is hiring a remote Associate Director, Growth & Performance. đź’¸ Salary: $100,000 - 130,000 salary + bonus. đź“ŤLocation: USA.
Who We Are
AvantStay delivers world-class, authentic, tech-enabled short-term rental (STR) group experiences targeted at the millennial generation. We are venture-funded and growing rapidly in the explosive $100+ billion STR industry. Our customized end-to-end experience is designed for groups and powered by technology at every layer.
What We Are Looking For
We are seeking an Associate Director, Growth & Performance to take ownership of paid marketing, listings optimization, and distribution strategy. This is a high-impact, hands-on role for a performance-driven marketer who thrives in fast-paced, data-driven environments and is passionate about direct bookings and supply growth. The ideal candidate is highly analytical, execution-focused, and excited about vacation rentals.
Key Responsibilities
Performance Marketing & Paid Growth
- Own and optimize all paid marketing channels (Google Ads, Meta, YouTube, Display, TikTok, and more) to drive direct bookings and supply growth.
- Develop and execute geo-targeted paid strategies to scale efficiently across multiple locations.
- Take a data-first approach to campaign management, ensuring spend is optimized for CAC, LTV, and ROAS.
- Transition ownership from an external agency, bringing a proactive, hands-on approach to campaign execution and performance optimization.
- Work on attribution modeling and multi-touch measurement, improving how we track direct bookings, incrementality, and performance KPIs.
- Collaborate with brand marketing & CRM teams to drive retention, optimize landing pages, and run conversion experiments.
Listings Optimization & Distribution
- Lead and support the listings & distribution team, ensuring all properties are fully optimized for visibility, conversion, and revenue performance.
- Identify and execute strategies to improve listing performance for high-revenue properties, driving better rankings, pricing, and conversion rates.
- Ensure listings data and distribution are aligned across OTAs (Airbnb, Vrbo, Booking.com) and direct channels.
- Help manage key portfolio assets, making sure marketing efforts exceed owner expectations.
- Work cross-functionally with channel managers to ensure platform performance is aligned with growth and revenue goals.
Data, Analytics & Reporting
- Own CAC, LTV, and direct booking attribution, working closely with our analytics tools (GA4, Amplitude, Looker).
- Build and manage reporting dashboards, providing clear insights into marketing performance, spend efficiency, and listing success.
- Run A/B tests on landing pages and conversion funnels, improving user acquisition and retention metrics.
- Develop and refine tracking methodologies to ensure accurate measurement of multi-channel performance.
Cross-Functional Collaboration
- Work with Revenue, Ops, Product, Engineering, Brand, Owner Experience, and Field Ops to drive performance across all marketing efforts.
- Be a key resource for owners and stakeholders, communicating marketing performance and property success strategies.
- Assist in retention marketing (email, SMS, loyalty programs), ensuring paid marketing efforts support long-term brand growth.
What Success Looks Like (First 90 Days)
- Fully take over paid marketing and transition from agency-led to in-house optimization.
- Establish clear reporting on CAC, ROAS, and performance benchmarks.
- Optimize listings and distribution, ensuring our highest-revenue assets are performing above expectations.
- Become a key leader within the growth team, working closely with cross-functional partners to drive performance.
- Implement and execute testing strategies to improve marketing and direct booking conversion rates.
Requirements
- Highly analytical and data-driven—you love numbers, measurement, and running experiments.
- Hands-on performance marketer—you don’t just strategize; you execute and optimize daily.
- Experienced in managing paid media across Google, Meta, and multi-location businesses.
- Proficient in attribution modeling and CAC/LTV tracking (GA4, Amplitude, Looker, SQL is a plus).
- Proactive and ownership-driven—you take initiative and make independent decisions while aligning with high-level goals.
- Collaborative and cross-functional—comfortable working with teams across Revenue, Ops, Brand, and Product.
- Excited about the short-term rental industry—you’re passionate about travel, hospitality, or vacation rentals.
Preferred Experience
- 5+ years in performance marketing, growth marketing, or similar roles.
- Deep experience with Google Ads, Meta Ads, and paid media management (budgeting, strategy, execution).
- Experience with multi-location marketing and geo-targeted campaigns.
- Strong analytical skills—proficient in GA4, Amplitude, Looker, SQL (a plus), or similar tools.
- Experience with vacation rentals, hospitality, travel, or marketplace businesses is a plus.
Benefits
- Competitive compensation: $100,000 - 130,000 salary + bonus
- Equity
- Unlimited Paid Time Off
- Generous company-sponsored insurance (medical, dental, vision, life, etc.)
- Complimentary and discounted stays at AvantStay properties
- Paid parental leave
- Wellness stipend
- Remote work stipend
- 100% Remote - Work from Anywhere (US business hours)
- Opportunity to shape and lead key areas of growth for a fast-growing vacation rental brand.
- Work closely with senior leadership and make a direct impact on performance, revenue, and business growth.
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| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
đź’¸
$100,000 - 130,000 salary + bonus
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Apr 02, 2025
|
️
| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
