[Hiring] Associate Digital Communications Manager @Stryker

Role Description

As our Digital Communications Associate Manager, you will lead the development and execution of the division’s LinkedIn social media strategy, partnering cross-functionally to strengthen brand equity, advance commercialization campaigns, and drive meaningful audience engagement. In close partnership with Marketing Communications and the Product Brand teams, you will provide strategic counsel on digital channels and oversee their integration and implementation within broader communications strategies to support business priorities and campaign objectives. Additionally, you will lead digital transformation initiatives by evaluating emerging platforms and capabilities, developing a business case for adoption, and overseeing implementation and onboarding. Ultimately, you will champion digital innovation by demonstrating impact, sharing successes, and communicating results to build organizational awareness, engagement, and confidence in new digital capabilities.

• Manage our Neurovascular global social media presence.
• Work with Product Marketing and Marketing Communications teams to ensure alignment with larger omni-channel plan and Annual Marketing Plans.
• Develop our content strategy and calendar for our global online presence.
• Manage the development and approval process for all content.
• Monitor online presence to ensure community guidelines are successfully adhered to.
• Architect digital experiences, funnels, and customer journeys that leverage digital mediums and social (organic and paid).
• Identify market trends, new opportunities, industry standards, and best practices.
• Make strategic recommendations to improve customer engagement in proactive ways.
• Represent the digital perspective with recommendations during project planning, execution, and review phases.
• Manage our divisional presence on Stryker.com.
• Work with Marketing Communications and Product Marketing in the development and creation of new page assets.
• Manage the functionality of our digital fulfillment system.
• Continuously look for ways to optimize.
• Collaborate with Product Marketing to keep the site updated and current.
• Partner closely with other Stryker business units and Stryker corporate digital marketing teams to share best practices and implement learnings.
• Develop analytics processes and reporting tools for digital initiatives to track and measure performance.
• Serve as business/division representative in Adobe Analytics initiatives.
• Support divisional digital-related initiatives, such as CRM, e-commerce, IS Governance Council.
• Drive strong working relations between Marketing Communications, Corporate Marketing Operations, and IT.
• Act as a Brand Implementer, ensuring all work complies with brand guidelines.
• Maintain and manage the database of customers who have opted to receive our correspondence.

Qualifications

• Bachelor’s degree is needed for a qualified applicant.
• 6+ years of professional work experience is a requirement of the role.
• 2+ years of experience with Google Analytics and/or Adobe Analytics and native social media analytics.
• 2+ years of experience with CMS and other digital platforms.
• 2+ years of experience running paid media in LinkedIn Ads Manager and Google Ads.
• 2+ years of experience scheduling, tagging, and reporting on content through HootSuite, or similar social media management tools.

Requirements

• 3+ years of work experience in marketing, marketing communications, digital and social media marketing or related area (preferred).
• Prior experience implementing or evaluating digital platforms (preferred).

Benefits

• USN: $89,300 - $148,800 USD Annual
• US5: $93,800 - $156,200 USD Annual
• US10: $98,200 - $163,700 USD Annual
• US15: $102,700 - $171,100 USD Annual
• US20: $107,200 - $178,600 USD Annual
• US30: $116,100 - $193,400 USD Annual

Company Description

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status.

Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.