[Hiring] Associate Content Manager @SR/Ecom, LLC (United States)

Role Description

The Associate Content Manager will execute and deploy consumer-focused content that drives engagement and conversion.

• Responsible for the production and execution of fresh, consumer-relevant content that drives conversion while highlighting products, promotions, key stories, events, and partnerships.
• Participates in brand collaboration to support campaign objectives, key initiatives, and available assets that will be used to generate effective content.
• Assists with projects across various creative resources while adhering to established site and email style guides.
• Support the distribution of content across all channels and ensures it is consistent and linked.
• Reviews Consumer Insights and data to understand consumer personas; generate variations in content for multiple consumer segments and A/B testing.
• Reviews and understands web analytics reports and works with Sr. eComm Manager to determine actionable recommendations.
• Creates copy and communication for email, site, and social network placement.
• Works with Sr. eComm Manager to maintain and create A/B testing schedule for email and digital marketing campaigns.
• Assists in setup of creation of digital marketing campaigns.
• Maintains calendar with timing of key product launches and supporting content.
• Supports graphic designer to bring content to life.
• Supports site merchandiser to execute category optimizations.
• Leads with QA of content prior to launch.
• Performs duties consistent with the Company’s AAP/EEO goals and policies.
• Performs other duties as required/assigned by manager.

Qualifications

• Bachelor's degree or equivalent experience, preferably in Marketing.
• 1-2 years of marketing experience, preferably online/consumer direct.
• Excellent project management skills.
• Ability to organize and prioritize multiple goals and projects under tight deadlines.
• Good interpersonal and presentation skills.
• Excel skills/experience a plus.
• Experience with content management systems.
• Working understanding of basic HTML a plus.
• Experience with web analytics tools such as Google Analytics and Content Square a plus.
• Copywriting skills a plus.
• Experience with JIRA and Asana a plus.

Requirements

• Normal office environment.
• Some travel may be required.
• Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.

Company Description

Wolverine Worldwide is a global marketer of branded footwear, apparel, and accessories. With an established global footprint that spans approximately 200 countries and territories, as well as a rock-solid infrastructure, Wolverine Worldwide is dedicated to advancing the following brands that comprise the ever-expanding portfolio: Bates, Chaco, Cat Footwear, Harley Davidson Footwear, Hush Puppies, Merrell, Saucony, Sweaty Betty, and Wolverine.

Wolverine Worldwide’s continued success is driven by our ability to stay true to our simple mission: we empower, engage and inspire our consumers – every step of the way.