[Hiring] Associate Brand Manager @Bimbo Bakeries USA

Role Description

We are seeking an experienced individual who is passionate about driving channel growth through the use of B2B Marketing strategies, leveraging Insights-driven tactics and programs to engage customers and support team wins.

• Responsible for developing holistic marketing plans for business areas of focus and new product launches.
• Collaborate cross-functionally with Consumer Insights, Sales, commercialization, Product Development, Brand team partners, Data Management team, and the foodservice marketing agency.
• Serve as liaison between our team and our agency partners to execute marketing plans that differentiate our product brand in the marketplace.

This position is remote eligible for candidates in the Central or Eastern part of the US.

Qualifications

• Bachelor’s degree in marketing or a related field.
• Minimum of 3 years’ Marketing experience, Foodservice industry highly preferred.
• An undergraduate degree in Foodservice Marketing or Business, MBA a strong plus.
• Working knowledge of marketing plan components, development and execution.
• Proficient in Microsoft Office.

Requirements

• Execute development of foodservice product marketing strategy in close coordination with Marketing Director, Consumer Insights, Innovation, Research & Development (R&D), Manufacturing, Sales team, partner agency and Key Customers.
• Understand foodservice channel strategies and trends to identify key needs and engagement opportunities with customers.
• Partner with product and customer teams to develop comprehensive plans that achieve volume growth and support Marketing activation metrics.
• Develop strong, collaborative partnerships with Sales team to gain deep knowledge of B2B customer decision tree to inform program development.
• Serve as day-to-day contact for select key customers in the development and implementation of marketing efforts.
• Develop program briefs for agency partner to customize product positioning and product launches with tactics that support customer engagement.
• Support media plan implementation and digital marketing efforts, including website management, with external vendors.
• Manage select national tradeshow events and support needs of regional events.
• Support the ongoing maintenance of product information critical to customers and ensure GS1 compliance of Bimbo Bakehouse foodservice portfolio.
• Proactively act as a champion of the Foodservice Team and build organizational energy, understanding and enthusiasm behind the power and capabilities of Foodservice Marketing.
• Willing to travel 15% to stay engaged with key customers and internal stakeholders.

Benefits

• Salary Range: $64,700 - $84,100
• Comprehensive Benefits Package
• Annual Bonus Eligibility
• 401k & Company Match

Key Behavioral Competencies

• Entrepreneurial mindset: Extremely flexible in a fast-paced, ever-changing environment.
• Collaborative: Works well with different personality types and finds solutions to challenges.
• Agile: Looks to find solutions to drive value for the end consumer, customer, and BBU.
• Data Driven: Strong analytical skills and seeks input from multiple sources for informed decisions.
• Strong Communicator: Shares, updates, and presents information clearly and concisely.
• Organized: Possesses strong Project Management skills and can juggle multiple projects.

Leadership Competencies

• Use feedback and reflection to gain productive insight into personal strengths and weaknesses.
• Build partnerships and work collaboratively with others to meet shared objectives.
• Take on new opportunities and tough challenges with urgency, high energy, and enthusiasm.
• Understand the business and organizational environment and adapt to their culture and ways of working.

Physical Demands

The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions.