[Hiring] App User Acquisition Specialist - Paid Search & Ad Revenue @leadtech

Role Description

We are looking for a User Acquisition Specialist specializing in Paid Search to join our growth team. In this role, you will be responsible for the day-to-day execution and optimization of global paid search campaigns, with a specific focus on driving high-quality users to our iOS and Android apps through Google Ads (UAC & W2A).

This is a high-impact, hands-on role for someone who has already operated at scale, is comfortable managing 8-figure monthly budgets, and deeply understands how performance marketing works in complex environments. While we focus on high-value users, a key part of your mission will be optimizing for Ad Monetization flow, ensuring our campaigns effectively feed our revenue streams through AdMob.

You will work in a cross-channel environment, closely connected with Product, Data, Creative, and CRO teams, and contribute directly to the growth and ARPU of some of our most relevant global products.

What you will do

• Execute and optimize performance campaigns across Google Ads (UAC & W2A) for our apps portfolio.
• Manage and scale high-volume budgets, focusing on pLTV, ROAS, and ARPU.
• Master Creative Strategy for UA: Define the optimal mix of assets (text, image, video, and HTML5) and monitor their performance metrics (IPM, CTR) to drive scale.
• Optimize for Ad Monetization: Implement and monitor AdMob campaigns, choosing formats and placements that maximize revenue through hybrid bidding models.
• Creative Performance Analysis: Deep-dive into which creative formats (e.g., Interstitials vs. Native vs. Banners) drive the best-converted trials and high-value users.
• Bidding Excellence: Run continuous A/B tests on bidding types, specifically balancing Max Conversion Value and Ad Impression Value.
• Collaborate with creative: Provide data-driven briefs on which formats and hooks are working, ensuring we have the right assets to win the UAC auction.
• Monitor technical KPIs: Track and report on daily performance, from install to trial conversion and long-term retention.

Qualifications

• Hands-on experience managing Google UAC and Web-to-App (W2A) campaigns at scale.
• Strong creative intuition for performance: You know what makes a high-performing banner or video and can identify which formats work best for different placements.
• Expertise in Ad Monetization: Proven experience using AdMob and understanding how UA impacts ad revenue streams.
• Analytical mindset: Ability to interpret complex data (LTV, ROAS, CVR) and translate it into proactive campaign adjustments.
• Knowledge of Mobile Ecosystem: Familiarity with MMPs (AppsFlyer/Adjust) and event mapping.
• Initiative: You don't just follow a plan; you propose new strategies to beat our targets.

Requirements

• Experience in the utility or gaming app space (hybrid monetization).
• Background in subscription-based businesses (Web or Apps).
• Basic understanding of SQL or data visualization tools (Tableau, Looker).
• Familiarity with keyword research and search intent for W2A campaigns.
• Deep understanding of hybrid monetization models.

Benefits

• Opportunity to manage high-impact budgets in a 100% performance-driven environment.
• Work with a modern tech stack and advanced attribution models.
• A culture that values technical expertise and proactive experimentation.
• Operate at a level of spend and complexity few teams reach.
• Be part of a modern Performance Marketing organization with a cross-channel mindset.
• High ownership, strong collaboration with Product, Data, and Creative teams.
• Growth and career development with personalized internal training and an annual budget for external learning opportunities.
• Flexible schedule with flextime and the option of working fully remote or from our Barcelona office.
• 25 days of vacation plus your birthday off, with flexible vacation options—no blackout days!
• Unique office perks including free coffee, fresh fruit, snacks, a game room, and a rooftop terrace with stunning Mediterranean views.
• Additional benefits include ticket restaurant and nursery vouchers, paid directly from your gross salary.