[Hiring] AI Video Ad Creator @Paired

Role Description

Cased is looking for an experienced AI Video Ad Creator specializing in direct response advertising to create AI-generated video advertisements for paid distribution on U.S. Meta platforms. This is a conversion-focused role, with the goal of creating ads that perform against key advertising metrics rather than producing cinematic or brand-focused content.

The Cased team will provide the script ideas, hooks, and concepts. Your responsibility will be to turn those ideas into finished, high-converting AI video ads independently. As you become familiar with what performs well, you’ll also have the opportunity to contribute your own creative ideas.

Key Responsibilities

• Turn provided scripts and concepts into finished, test-ready AI video ads optimized for Meta.
• Create AI UGC-style ads, VSL-style ads, and AI b-roll using modern AI video generation tools.
• Apply direct-response techniques such as strong hooks, pattern interrupts, captions, text overlays, retention-focused pacing, and clear CTAs.
• Produce a high volume of ad variations from each script or concept.
• Use AI generation tokens efficiently by carefully planning shots and prompts and minimizing unnecessary generations.
• Iterate on creative based on performance data and feedback.
• Stay up to date with the latest AI video models and tools and use whichever tools produce the strongest results.

Qualifications

• Proven experience creating AI-generated video ads that have been used as paid ads on U.S. Meta platforms for ecommerce brands.
• A portfolio or reel demonstrating relevant AI video advertising experience is required.
• Strong knowledge of modern AI video generation tools. Cased currently uses Higgsfield but prioritizes results over specific tools.
• Strong understanding of direct-response creative and conversion-focused advertising.
• Ability to work efficiently with AI generation tokens and achieve quality results with minimal attempts.
• Ability to accurately execute a written script or creative brief without requiring extensive creative direction.
• Strong written and verbal English communication skills.
• Ability to work quickly and handle a high volume of creative production.
• Reliable, communicative, and deadline-oriented.

Preferred Qualifications

• Experience working in DTC/ecommerce or performance marketing environments.
• Familiarity with Meta advertising formats and placement requirements.
• Traditional video editing skills using Premiere, CapCut, or similar.
• Experience in the action sports or apparel categories.

Benefits

• Competitive salary.
• Ability to work remotely.
• Significant room for growth over time.